Price
Free
This targeted workshop is designed for early and growth-stage founders to demystify the role of Product Marketing (PMM). Building a great product is only part of the journey; ensuring the right audience understands its value, adopts it, and pays for it is equally crucial. This session will cut through the buzzwords and provide a clear understanding of how a strong PMM function bridges the gap between your product, sales, and customer success teams.
What to Expect:
- Defining PMM by Stage: Understand how the PMM role evolves from early-stage (product-market fit, foundational positioning) to growth-stage (scaling go-to-market motions, enablement, competitive intelligence).
- The Full-Funnel Impact: A deep dive into how Product Marketing influences metrics across the entire customer lifecycle, from awareness and acquisition to activation, retention, and advocacy.
- The 30-60-90 Day Playbook: A realistic, actionable roadmap for your first PMM hire or consultant, detailing what they should achieve in their initial three months for rapid alignment and measurable ROI.
- Hiring vs. Consulting: A strategic framework to help you decide how to resource your PMM needs based on your current runway, product complexity, and growth targets.
Meet Your Speaker: Saranya Ramamurthy, a Senior Product Marketing Manager at Whatfix, will lead this workshop. Saranya brings extensive SaaS experience, having led GTM strategies for the US Public Sector and Global Insurance verticals. Her career includes architecting Zoho's expansion strategy in the UK and EU, and serving as Director of Product Marketing and Sales Enablement at inFeedo, where she successfully launched 0-1 products. Saranya is also a Top 1% Super Mentor on ADList, dedicated to shaping marketing talent.
Who Should Attend: This workshop is ideal for Founders, Co-founders, and early functional leaders at seed to Series B startups who are looking to formalize their Go-To-Market strategy, accelerate product adoption, and build a scalable marketing engine.