Brand Marketing 101 for Founders

This practical workshop, 'Brand Marketing 101 for Founders,' is designed to guide early-stage founders, indie hackers, and product-led teams through the essential steps of building a robust brand without wasting time or money. It emphasizes that marketing begins long before ads and is crucial from the very start of a product's journey.

Who Should Attend:

• Founders at idea, MVP, or early-revenue stages
• Indie Hackers and solo builders
• Product-led teams seeking sustainable growth over vanity metrics

What to Expect: This session will demystify brand building for early-stage companies, moving beyond superficial elements like logos and colors. Participants will learn the critical sequencing of marketing activities, understanding what to prioritize and what to delay to achieve traction efficiently. The instructor, Wishva Shah, Founder of Sorsiri, will share fundamental strategies for customer acquisition and content creation that scale.

Key Takeaways Include:

• When to start building a brand and its true meaning for early-stage founders
• The compounding benefits of clarity, positioning, and trust before ad spend
• Signals indicating readiness for performance marketing and the risks of premature advertising
• Proven, low-cost customer acquisition approaches for pre-paid channels
• A simple framework for understanding customer acquisition at various stages
• Prioritization strategies for founders' limited time and energy
• Methods to create leverage with content without becoming a full-time marketer

Attendees will leave with a clear mental model for marketing, an improved sense of timing, and a prioritized action plan ready for immediate application.