MSME Cohort

A version of the accelerator aimed at micro, small and medium enterprises that want to scale operations and reach new markets. The emphasis shifts from fundraising towards running the business better — process, cost, cash flow and market expansion — while keeping the mentoring and funding-access parts of the main programme.

What you get

• Workshops on streamlining processes, improving productivity and reducing cost
• Market research, customer acquisition and brand positioning techniques
• Training on budgeting, cash flow management and financial forecasting
• Introductions to financial institutions, investors and government schemes open to MSMEs
• Mentoring from people who work with MSMEs
• A network of other MSME owners and potential partners

Who can apply

• Micro, small and medium enterprises looking to expand
• Note that the selection criteria published on this page are the same ones written for startups, and still ask for a launched MVP and DPIIT registration. Ask them how those apply to an established MSME before you fill in the form.

How selection works: the same five steps as the main cohort — application, screening, interview, selection pitch, panel decision.

How to apply: through the registration form on the MSME Cohort page. Check which intake is open first: the page shows a live form against a calendar whose dates have passed, while a separate page gives a later launch month for an MSME growth cohort.

This is a fee-paying programme on the same terms as the main cohort.