Propel Global Business Accelerator

Propel, earlier called the Propel Startup Accelerator, is run by Amazon Global Selling. It helps Indian D2C consumer brands expand internationally. Registrations for the 2025-26 edition are shown as closed, and no later season is listed.

What you get

• Free one-to-one account management
• Workshops and mentorship from Amazon leaders and venture capital partners
• Peer sessions
• A Demo Day pitching to investors
• An equity-free grant shared by the top three winners
• In Season 4, rewards also included AWS Activate credits and six months of free logistics and account management support

Who can apply

• A brand in consumer goods, from groceries to beauty, bedding, kitchen, apparel and luggage
• A working product with revenue already in place
• An applied trademark status in India
• A scalable supply chain and a unique product proposition

How selection works: Amazon says it looks at India unit metrics, supply-chain scalability, the founding team, the product proposition, a complete application and global-market unit metrics. Season 5 selected 50 brands from more than 500 applicants. Season 4 had more than 900 applications and 54 finalists. Amazon says it has supported over 120 Indian D2C brands in four years, including Minimalist, Sirona, Shumee, PLIX, Butterfly Edu and Confect.

How to apply: apply online on the programme page when a season is open. Programme questions go to ags-propel@amazon.com.