Amazon Saheli Accelerate Season 2
By Amazon India
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Quick Answer
Free accelerator for 50 women-led businesses — 3-day bootcamp, Amazon mentorship, IIT-D resources & VC Demo Day.
- Funding amount
- Varies
- Funding type
- Grant
- Provider
- Amazon India
- Application deadline
- —
- Location
- Open to startups registered in India
Results & next round
Applications for this round are closed. The organiser has not published a selection list that we can verify yet.
Selections for this programme are announced by Amazon India. Official links are listed under Sources below.
We update this page when results are published, and when the next round opens.
About this grant
Amazon Saheli Accelerate Season 2 is a structured scale-up program run by Amazon India in partnership with DPIIT and Startup India. It selects 50 women-led businesses — nearly three times the first season's cohort — with a sharper focus on founders from Tier-2 and Tier-3 cities who are building or ready to build D2C brands online.
The program centers on a three-day intensive in-person bootcamp, where participants receive hands-on mentorship from Amazon leaders, industry practitioners, and IIT-Delhi incubation faculty. Tracks cover digital marketing, financial management, brand building, and sustainability practices. Each participant is assigned a Saheli Associate who guides them through the full onboarding process on Amazon.in — including complimentary cataloguing, imaging, and listing support — removing the most common operational friction points for new sellers.
Access to Amazon Seller University modules and peer learning circles runs throughout the program. It wraps up with a Demo Day where selected founders pitch directly to venture capitalists, creating a structured pathway to external funding for the most investor-ready businesses.
There is no cash grant. The program's value lies in infrastructure access, mentorship quality, and the Amazon distribution channel — meaningful for founders who want to validate and grow a product business without needing to build a sales team from scratch.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Grant providers
Amazon India backs Indian startups through a corporate venture fund, two accelerator programmes and two seller-onboarding programmes. The fund is the Amazon Smbhav Venture Fund (ASVF), which Amazon launched in 2021 as an India-dedicated fund for early-stage startups. Amazon…
Learn moreBenefits & Funding
- Fund type
- Grant
- Equity
- Equity-free
- Repayment
- Non-repayable
What You Get
This is not a cash grant — the value is delivered as Amazon infrastructure, mentorship, and channel access. 50 women-led businesses are selected for a three-day in-person bootcamp and masterclasses, with hands-on mentorship from Amazon leaders, industry practitioners, and IIT-Delhi incubation faculty across digital marketing, financial management, brand building, and sustainability practices. Each participant is assigned a Saheli Associate who guides them through Amazon.in onboarding, including complimentary cataloguing, imaging, and listing support. Participants also get Amazon Seller University modules and peer learning circles throughout the program, and a Demo Day where founders pitch directly to venture capitalists — a structured path to external funding.
- Cohort size
- 50 startups
- Bootstrap friendly
- Yes
How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
Submit on the official portal
Use the official application link and verify all details before final submission.
- 3
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Sources
Data on this page is compiled from official program and provider references.
