Ayra Ventures

Before you write

• Ayra Ventures focuses on consumer businesses. If your company is not a consumer brand or consumer-facing product, it is probably not the right fit.
• Its site says it offers patient capital and long-term partnerships, so be ready to talk about where the business will be in several years, not only the next round.

How to reach the firm

• The site publishes no application form or process. Its only stated routes are the investments@ayraventures.com inbox, a phone line and the Nariman Point, Mumbai office.
• It does not say it is open to unsolicited pitches. Send a short note that says what you sell, to whom, and what stage you are at, and ask how the firm prefers to hear from founders.

What the firm says it likes

• Founders who are obsessed with their consumers and relentless about product quality.
• The ambition to define a category, not just occupy it.

Ayra Ventures is a private investment firm based at Nariman Point in Mumbai. Its homepage says it provides patient capital to purposeful consumer businesses, and that it is looking for committed, long-term partnerships with the founders it backs. The firm's own site is a single page, so this profile only covers what that page states.

What it invests in

Ayra Ventures describes itself around consumer businesses. Its partner for private investments is described as backing high-growth consumer businesses across the full arc of a company's journey, from early conviction bets to growth-stage scaling. The same profile says she is drawn to founders who are obsessed with their consumers and relentless about product quality, with the ambition to define a category rather than just occupy it. The site does not publish a list of sectors beyond consumer, and it does not state a cheque size, fund size or fund structure.

Investments shown on the site

The homepage carries an Investments strip of logos that link to the companies' own sites: Blue Tokai Coffee Roasters, Khetika, The Whole Truth, Epigamia, Paper Boat, Knya, MakeO, Zepto, Hyugalife, Swiggy and Nykaa. Nykaa is tagged as Exited. The site gives no dates, stages or deal terms for any of them, so treat the list as a picture of the kind of consumer brands the firm backs, not as a record of how it invested.

Who runs it

The site names Samina Hamied as its founder. It describes her as the third generation of the founding family of Cipla, and says she has invested in and advised consumer startups in India. The team section lists Ketki Paranjpe Bapat as Partner for Private Investments, an Associate in Private Investments, a Head of Finance, and an Executive Assistant and Office Manager.

How to reach Ayra Ventures

There is no application form, intake window or eligibility checklist on the site. What it does give is a Contact Us block with a phone line, the office address at 91-92, Atlanta, 209, Nariman Point, Mumbai 400021, and a role inbox, investments@ayraventures.com. The site does not say it is open to unsolicited pitches, so a founder who writes should keep the note short, say what the consumer business does, and ask how the firm prefers to be approached. The footer says more is coming to the site.