Market Acceleration Grant

Designed to support startups that have entered the early revenue stage and are looking to accelerate growth and expand their market presence. The scheme provides financial assistance of up to 10 lakhs to help startups strengthen marketing, customer acquisition, branding, product improvements, and revenue generation activities. Startups that have previously availed Idea Grant or Productization Grant are eligible only for the remaining eligible amount. The grant is applicable exclusively to startups owning innovative technology-based products and is disbursed in milestone-based tranches as per KSUM guidelines. Eligibility: Startup must be in the early revenue stage, must own an innovative technology-based product, if Idea/ Productization Grant was previously availed, only the remaining eligible amount can be claimed, must hold a valid KSUM Unique ID, must be incorporated as Pvt Ltd / LLP / OPC with active MCA status. Marketing expenses can be funded up to 100% under the marketing head, with manpower capped at 50%. 30% of the approved grant amount must be brought as margin money. Fund disbursement is in milestone-based tranches (generally 50% first tranche, balance after progress review and utilisation certificate). Interim progress report and utilisation certificate for second tranche release required.