PROMAFT Partners

Write to the firm's role inbox with a short note on what you build and the evidence that customers keep coming back. The firm's own pages stress the quality of product market fit over revenue scale or round size, so lead with retention, unit economics and what makes your advantage hard to copy. Read the Insights articles first so your note uses the same terms. The site states no application form, timeline or sector focus, so do not expect a reply schedule and do not assume a cheque size.

PROMAFT Partners is a venture capital fund in Mumbai. The name is an acronym for Product Market Fit, and that is the idea the firm is built around. On its own site it says it is not worried about a founder's revenue scale or which series of capital is being raised, but is obsessed about the quality of product market fit.

The fund was started by two investors, Raghav Bahl and Soham Avlani, who are named as its Founding General Partners. Promaft Partners Fund I is registered with SEBI as a Category II Alternative Investment Fund with effect from April 18th 2024, under registration number IN/AIF2/24-25/1497. The Investment Manager is Promaft Partners Management Services LLP, and the registered office is on Marine Lines, Nariman Point, Mumbai, Maharashtra.

What the firm says it looks for

The firm describes the capital it wants to put to work as ready to back bold and innovative ideas, unafraid to take contrarian positions, committed to building resilient businesses, long term patient money, and deeply engaging with constant guidance and mentorship. It says it wants to partner with bold and innovative founders building sustainable, legendary companies. It does not publish a sector list, a stage list or a cheque size, so a founder should not assume any of these from the website.

How it thinks about companies

The home page is written as a conversation with a founder. It argues that growth creates value for shareholders only if product market fit is strong and competitive advantages exist, and it points to its own frameworks, which it calls CURW and CEND, for measuring product market fit and competitive advantage. An Insights section carries articles on measuring product market fit, learning from failure, unit economics, network effects, startup moats, cash burn, retention, business model scalability, early stage valuations and building online marketplaces. Reading these before a conversation will show a founder what the partners care about.

How to reach them

The site has no application form or portal and does not say that the fund is open to applications on any schedule. It invites founders to learn more or just have a chat, and gives one contact, the role inbox info@promaft.com. That address is also listed for the compliance officer, so keep a first message short and specific: what the company does, how it knows its customers are staying, and why the team thinks its advantage will last. The firm does not describe any selection steps, timelines or programme, so treat a first note as an introduction, not an application.