What is Honda Innovation Challenge 2.0?

It is a startup co-innovation program by Honda in partnership with T-Hub, where selected startups work directly with Honda's teams to build and pilot next-generation digital customer experiences across safety, loyalty, and customer experience.

What do selected startups receive?

Selected startups receive a share of a ₹1.6 Crore prize pool, up to ₹40 Lakh per startup as co-development funds, plus direct technical mentorship from Honda, business mentorship and network from T-Hub, real customer validation, and a pilot pathway with Honda after the PoC phase.

Is there a pilot opportunity after the program?

Yes. The strongest solutions earn a structured pathway to pilot with Honda after the proof-of-concept phase.

Is there a cost to participate?

No. There is no program fee, and no equity is taken to participate.

Startups with a working product ready for real-world validation. Early customer traction is preferred but not mandatory.

Your startup retains ownership of its intellectual property. Specific terms for any co-developed work are agreed transparently before the build phase begins.

Honda Innovation Challenge 2.0 (2026): Apply by 2 Oct

The Honda Innovation Challenge 2.0 is a co-development program where Honda, in partnership with T-Hub, invites India's most ambitious startups to reimagine how people own, use, and love a Honda. This edition builds on the success of the previous challenge, focusing on creating the future of digital mobility for millions of Honda customers.

Selected startups will have the unique opportunity to work directly with Honda's digital, strategy, engineering, and customer-experience teams. The goal is to co-build innovative technologies and solutions that will define and enhance the Honda ownership experience, addressing critical areas such as safety, convenience, connected experiences, and smarter ownership. This collaborative approach allows startups to gain invaluable industry insights and validate their solutions within a real-world operating environment.

Honda's extensive footprint in India, particularly with over 40 million two-wheeler customers, provides a massive platform for impactful innovation. The challenge seeks solutions that can scale, demonstrate feasible economics, and are integration-ready with existing systems. Beyond the financial support, the program emphasizes mentorship from both Honda and T-Hub, offering a robust ecosystem for growth and validation.

Applications will undergo a thorough screening and selection process jointly conducted by Honda and T-Hub. This involves evaluating the relevance of the solution to the stated focus areas, the team's capacity to execute within the PoC timeline, scalability, economic feasibility, integration readiness, and potential to enhance customer experience. Shortlisted startups will be invited to present their solutions in a direct pitch to Honda's key stakeholders and decision-makers, who will then make the final selection for the cohort.

Selected startups receive up to ₹40 Lakh each in co-development support, forming part of a ₹1.6 Crore total grant pool for the cohort. This funding enables the development of Proof-of-Concepts (PoCs) in collaboration with Honda's expert teams. Beyond financial aid, participants gain invaluable technical mentorship from Honda's digital, strategy, engineering, and customer-experience teams, alongside business mentorship and network access from T-Hub. The program also offers real customer validation within Honda's operating environment and a structured pilot pathway for successful solutions post-PoC.

Honda Innovation Challenge 2.0

Honda Innovation Challenge 2.0

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