12 Flags Group

Check you fit its focus

• It says it looks at early growth businesses in India in consumer brands, retail, healthcare and consumer tech. A company outside those areas is outside what the page describes.
• Its portfolio is made up of brands and consumer businesses that sell to Indian households, so show clearly who your customer is.

Use the Pitch to us form

• On the Contact Us page the form asks for name, email, phone number, message, website URL and a company deck. The deck and phone number are marked required, so have a deck ready before you start.
• You can also write to the general inbox at contact@12flags.com.

What to put in front of them

• It says it wants to build categories and brands designed for the Indian consumer, so explain what is specific to India in your product.
• It talks about patient capital and a 5–10-year investment thesis, so show where the business is headed over the long term, not only the next quarter.
• It stresses transparency and governance, so be open about how the company is run.

Know what is not published

• There is no eligibility checklist, deadline, reply time or application window on the site. Do not assume an open call.

12 Flags Group is an operator-led consumer investment platform based in Bengaluru. It describes itself as a platform to invest patient capital behind the most promising consumer businesses, with a sector-focused approach. It says it prefers to invest where it can be a worthy partner and contribute to the value creation journey, and that it aims to be a top consumer investment platform in India.

Who it backs

The site says it focuses on early growth businesses in India across consumer brands, retail, healthcare and consumer-tech companies. It does not publish a cheque size or a list of stages beyond early growth, so a pre-product idea is not what the page describes. Its portfolio page lists Blue Tokai (specialty coffee and cafe chain), Beyond Snack (banana chips), Hair Originals (human hair extensions and wigs), Codeyoung (AI-enabled private tutoring for K12), FES Café (dessert-led neighborhood cafe chain), KNOT (online fashion), Indē Wild (Ayurveda rituals), Sumo Save (neighborhood supermarkets for middle-India) and Wippi (screen-free AI companion for kids).

How it works with founders

It lists its principles as best partner, values, governance and being a principal investor in its best portfolio companies over time. It says it wants to build categories and brands designed for the Indian consumer rather than copies of western models, to think long term even where that costs short-term profit, and to build transparent, well-governed companies. Its stated edge is five things: focus, patient capital, foresight (a 5–10-year investment thesis for each company), expertise and value creation.

How to approach it

The Contact Us page has a Pitch to us form that asks for name, email, phone number, a message, your website URL and a company deck. The same page lists a general inbox at contact@12flags.com and its office address in Bengaluru. The site publishes no eligibility checklist, deadline or intake window, so treat the form as a way to get in touch, not as an open call.