First Unicorn Startup

Choosing where to start

• Start with the free readiness score if you are early and want to see the top gaps to fix first.
• Raise opens after the readiness score, so the score comes first.
• Ask for a Fundraise concierge from Raise once your profile is complete. It helps with the raise but does not promise funding or introductions.
• The founding cohort suits founders willing to give honest feedback in return for early access.

How to apply

• Use the "Get my score (free)" button on the site.
• Apply to the founding cohort through its application form.
• For a fund or programme, ask about a cohort through the contact form.

What to keep in mind

• The valuation outputs are software-prepared. The paid report is not a statutory or signed valuation.
• The company's pages differ on Demo Day support and on stage. Check the page for the stage you are at before you apply.

First Unicorn Startup is a private company that sells raise-readiness software for founders in India. Its product is built on one company profile, called a Passport, and takes founders through four steps: Score, Evolve, Raise and Scale. Most of what it offers is software, with a few services attached.

What it helps founders do

The platform helps a founder check whether the company is ready to raise, and fix the gaps before approaching investors. The readiness score shows the top gaps to fix first. The other tools sit on the same company profile, the Passport.

Free tools

The free tools need no account. They include a structured ten-method valuation, a twelve-dimension Unicorn Score and a list of the top gaps to fix first. The site also has a startup valuation engine, a cap table simulator and an ESOP calculator.

A fuller written Valuation Insight Report is also available, for fundraising or ESOP decisions. It is prepared by software and is not a statutory or signed valuation.

Raise

Raise opens after the readiness score. It adds a data room with time-bound links for investor checks, an investor research list and pipeline, and sharing and downloads for institutions, all on the same Passport. Raise is free while the product is launching, and no card is needed.

A founder can also request a Fundraise concierge from Raise once the profile is complete. A person from the team reviews the data room and the Passport, and works through first investor conversations with the founder. It is help with the raise, not a promise of funding or introductions.

Founding cohort

The founding cohort is a small group of early founders who use the platform while it is still being shaped. Members get early access and direct onboarding from the team. In return, the company asks for honest feedback on what helps and what does not. The founding cohort page describes it as open to founders at any stage, from idea to Series A and beyond.

Institutions

Funds and programmes can take a cohort-based offer, quoted per cohort. It covers consent-based founder sharing, an aggregated cohort readiness view and Demo Day preparation, on the same Passport evidence that founders control. This offer is for funds and programmes, not for founders directly.

The company's pages describe Demo Day support differently. The services page lists Demo Day preparation. Another page describes Demo Day and reporting support as still growing, with some steps still done by hand.

Stage

The pages describe the stage differently. The services page labels the readiness score "Pre-seed & seed". Another page describes the company's work with founders as pre-seed through Series A or growth. The founding cohort page says any stage from idea to Series A+.