Maruti Suzuki Mobility Challenge

Run with T-Hub, the Mobility Challenge is the shortest programme and the most specific. Each cohort is built around a single Maruti Suzuki problem statement. Past cohorts have covered video analytics from premises camera feeds, an agentic AI solution for digital marketing spend, and a virtual diagnostics assistant for car service engineers; the current statement is AI-driven, automation-first enterprise cybersecurity. One cohort was run as a single-day event at T-Hub with live pitches to Maruti Suzuki and T-Hub leadership.

What you get

• Cash rewards for the winner and the first two runners-up
• A paid proof of concept with Maruti Suzuki for the winners
• Mentoring from T-Hub experts and Maruti Suzuki leaders
• Access to the Maruti Suzuki test bed to validate at scale
• A place in Maruti Suzuki FundRays, the investor-readiness programme run with the Indian School of Business, Hyderabad

Who can apply

• Established startups at a mature stage, ready to deploy their solution
• Proven capability in one or more of the cohort's focus areas
• The solution must work in an enterprise environment and integrate with existing tools
• It must meet Indian data privacy, regulatory and data-residency requirements
• Entities not registered in India may apply
• Idea and early-stage startups should apply only if the solution is ready to deploy at scale

How selection works: a call for applications, then screening, then a pre-finale hackathon, then a grand finale where the winners are picked. Pilot work starts afterwards.

How to apply: complete the Mobility Challenge application form on the Maruti Suzuki Innovation site. There is no charge to take part. The programme publishes a tentative timeline for each cohort, so check the current window before you start — as of late September 2026 the published call for applications had already closed.