Sharrp Ventures

How to reach Sharrp

• Use the Pitch to Us page on the site: drop your pitch deck and tick the privacy consent before sending.
• You can also write to analyst@sharrpventures.com, the address it gives for pitches.
• Read the firm's frequently asked questions page first; it explains the approach and prerequisites.

Before you pitch

• Sharrp's core areas are consumer, consumer tech and health tech. A pitch outside these is unlikely to fit.
• It prefers startups with proven product-market fit shown by monthly recurring revenue traction, so lead with your revenue trend and what customers do after the first purchase.
• It says founder fit is its number one criterion. Show how you have adapted as your consumer changed.
• Look at the portfolio page to see which consumer categories it already holds and where you would sit.

What to expect

• Sharrp describes phases of multiple meetings, market and business due diligence and customer insighting, taking anywhere between 45-60 days.
• The site states a ceiling for the initial investment and says it supports follow-on rounds. Check the current figure directly with the team.
• Sharrp is a family investment office, so ask early how it decides and who joins the partner calls.

Sharrp Ventures is the investment office of the Harsh Mariwala family, the founding family of Marico, based in Kalina, Mumbai. It describes itself as a multi-asset class investment firm with exposure across listed equities, unlisted companies and private equity funds, primarily in India and USA. For a founder, the relevant part is its direct investing in Indian consumer companies, where it says it invests long-term patient capital and supports companies through multiple stages of their growth.

Sharrp is not a fixed-life fund. It says it is not limited by the typical restrictions of fund life and deal structures. Its own answers to founders say that stage does not limit it and that it is ready to write a first institutional cheque through its seed program. It adds that it is particularly interested in founders who have gained some product traction and want a long term partner, and that it prefers startups with proven product-market fit shown by monthly recurring revenue traction. The core areas are consumer, consumer tech and health tech, and the home page lists food and beverages, beauty and personal care, consumer tech, health and wellness and lifestyle as focus areas. Its primary geography is India.

Its private portfolio page lists 34 companies tagged by stage, from early stage to late stage, listed or acquired. Names include Nykaa, Mamaearth, HealthKart, Purplle, Kapiva, Slurrp Farm and Good Monk. A separate page lists 16 funds it has backed, among them Kae Capital, Blume Ventures, Fireside Ventures and Sauce VC.

Beyond capital, the firm says portfolio companies can engage with and get strategic guidance from Harsh Mariwala, and draw on an ecosystem that includes Marico, Kaya, Ascent Foundation, Mariwala Health initiative and Aquacentric.

The way in is stated: upload a deck through the Pitch to Us page, or write to the analyst inbox. Sharrp describes the process as phases of multiple meetings with various stakeholders, market and business due diligence and customer insighting, taking anywhere between 45-60 days from the first pitch call. The site publishes no cohort, application window or deadline.