Jharkhand Startup Policy: Marketing Assistance Grant
Under Jharkhand Startup Policy by Department of IT and E-Governance, Government of Jharkhand
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Quick Answer
One-time marketing grant up to ₹10 Lakh for Jharkhand-registered startups under ₹25 Cr turnover, less than 5 years old.
About this grant
The Jharkhand Startup Policy features the Marketing Assistance Grant, a significant initiative overseen by the Department of Information Technology and E-Governance, Government of Jharkhand. This department, through its 'Startup Jharkhand' program, is dedicated to cultivating a dynamic entrepreneurial ecosystem across the state. Its core mandate involves crafting and executing policies that actively facilitate the establishment and scaling of new businesses, ensuring they possess the essential resources for sustained development. The Marketing Assistance Grant is a targeted component within this overarching policy framework, specifically engineered to alleviate critical market access hurdles and enhance brand visibility for emerging ventures in Jharkhand. This grant acknowledges that effective marketing is not merely an expense but an investment crucial for a startup's survival and growth in competitive markets.
This program delivers a one-time, non-dilutive marketing grant of up to ₹10,00,000 (₹10 Lakh). The financial aid is specifically allocated to fortify brand development initiatives, fund comprehensive advertising campaigns across various media, and support participation in pivotal industry platforms such as major exhibitions, trade shows, and conferences. Critically, the grant also extends to cover direct customer acquisition strategies, empowering startups to broaden their market footprint, secure new clients, and cultivate a robust commercial presence both within Jharkhand and on a national scale. The intention is to provide a significant impetus for early-stage companies to effectively communicate their value proposition to target audiences.
Eligible expenses for the Marketing Assistance Grant are broadly defined to encompass a diverse array of activities central to marketing and promotion. This includes, but is not limited to, professional fees for brand conceptualization and design, expenditure on digital marketing (SEO, SEM, social media), traditional advertising (print, radio, outdoor), public relations activities, logistical costs for event participation (stall fees, travel, material production), and the implementation of data-driven strategies for lead generation and conversion. The overarching goal is to equip Jharkhand's startups with the financial muscle to effectively penetrate markets, accelerate their growth trajectory, and foster enduring customer relationships, thereby contributing to the state's economic innovation agenda.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Grant providers
The Department of Information Technology & e-Governance is the Government of Jharkhand's department for IT and digital governance, and the nodal department for the Jharkhand Startup Policy 2023. Its startup arm is the Atal Bihari Vajpayee Innovation Lab, known as ABVIL, which…
Learn moreBenefits & Funding
- Amount
- Up to ₹10 Lakhs
- Fund type
- Grant
- Equity
- Equity-free
- Repayment
- Non-repayable
What You Get
Up to ₹10 Lakh one-time marketing grant for brand development, advertising, event participation, customer acquisition, and market penetration. Covers professional fees for brand design, digital/traditional marketing, PR, event logistics, and lead generation. This non-dilutive grant aims to alleviate market hurdles, enhance brand visibility, and empower startups to broaden their market footprint and secure new clients.
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
Applications undergo rigorous evaluation by an independent review committee. The committee assesses the marketing plan's viability, strategic alignment, potential impact, and startup eligibility. The committee's decision is final.
How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 3
Submit on the official portal
Use the official application link and verify all details before final submission.
- 4
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Frequently Asked Questions
What is the maximum grant amount available under the Jharkhand Startup Policy Marketing Assistance Grant?
The program offers a one-time marketing grant of up to ₹10,00,000 (₹10 Lakh).
What are the key eligibility criteria for startups to apply for this grant?
Startups must be formally registered in Jharkhand, have an annual turnover under ₹25 Crore, be less than 5 years old since incorporation, and have a maximum of 50 employees.
Which activities are eligible for funding through the Marketing Assistance Grant?
The grant supports brand development initiatives, comprehensive advertising campaigns, participation in industry events like exhibitions and trade fairs, and direct customer acquisition strategies.
What documents are required as part of the application process?
Applicants must submit a detailed marketing proposal with expected outcomes, concrete vendor or event details, and comprehensive bank information.
Is there a fixed deadline for submitting applications for this grant?
No, applications for the Marketing Assistance Grant are accepted on a rolling basis through the Startup Jharkhand portal.
Sources
Data on this page is compiled from official program and provider references.
