What kind of funding does the Scale-Up Program offer?

The Scale-Up Program is a no-equity acceleration program that provides bespoke mentorship and implementation support to help startups scale. It does not offer direct cash funding.

What is the duration of the Scale-Up Program?

Cohort members typically engage with the program for 3-5 years on average, or until they successfully achieve ₹100 crore in annual revenue, benefiting from continuous support from a dedicated portfolio manager.

Which sectors are eligible for the program?

The program is specifically designed for innovations in three key sectors: plastic waste management, clean technology, and agri-technology, aiming to drive sustainable impact.

What are the revenue requirements for eligible startups?

Eligible startups must be for-profit Indian entities with early traction/revenue, demonstrating a clear growth path with annual revenues between ₹1 crore and ₹100 crore.

Does Marico Innovation Foundation take equity from participating startups?

No, the Marico Innovation Foundation Scale-Up Program is entirely equity-free. MIF takes zero equity from its portfolio members, focusing solely on providing support for growth.

What kind of support can startups expect from the Scale-Up Program?

Startups can expect comprehensive support including strategic mentorship, functional expertise in areas like procurement, sales, marketing, and finance, hands-on implementation support, market access opportunities, hiring assistance, and crucial investor connections. Support is tailored to each company's unique growth bottlenecks.

Marico Innovation Foundation Scale-Up Program (2026)

The Scale-Up Program by Marico Innovation Foundation (MIF) is a renowned no-equity rapid acceleration initiative tailored for high-potential, for-profit Indian startups. It focuses intensely on guiding companies through their critical growth phase, specifically from ₹1 crore to ₹100 crore in annual revenue. Unlike traditional accelerators, Scale-Up offers a unique long-tail engagement model, providing deep-rooted, bespoke mentorship and implementation support, often extending for 3-5 years or until the target revenue is achieved. The program is specifically designed to address growth bottlenecks and facilitate a significant leap in market presence and operational efficiency.

MIF's Scale-Up program addresses the pressing need for strategic guidance in scaling innovative Indian businesses. It provides a structured yet flexible framework for growth, leveraging the vast experience of Marico and its extensive industry network. By focusing on key sectors like plastic waste management, clean technology, and agri-technology, the program aims to foster sustainable innovation that can drive substantial economic and environmental impact. The success stories of companies like Atomberg and S4S Technologies highlight the program's effectiveness in transforming early-traction businesses into market leaders through targeted interventions in areas such as GTM strategy, distribution, pricing, retail, and capability building.

The selection process for the Scale-Up Program is rigorous, typically spanning 2-3 months. It involves multiple rounds of discussions and evaluations to thoroughly assess the technical novelty and business viability of applicant startups. The selection committee, comprising experts from Marico Innovation Foundation and wider industry, identifies high-potential Indian innovations that demonstrate strong early traction and alignment with the program's focus sectors. Final selection leads to onboarding into the program and the assignment of a dedicated portfolio manager to guide the startup's growth journey.

The Scale-Up program offers significant non-equity support, including bespoke, deep-rooted mentorship from industry experts and Marico professionals. Startups receive hands-on implementation support, functional expertise across various business areas, and critical network access to mentors, experts, funders, and corporates for business development and investor connections. The long-tail engagement averages 3-5 years, providing continuous guidance until the startup reaches ₹100 crore annual revenue.

Marico Innovation Foundation Scale-Up Program

Marico Innovation Foundation Scale-Up Program

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About this grant

Eligibility

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Benefits & Funding

Webinars

Introduction to Grants, Subsidies and Incentives

How to Build a Pitch Deck for Your Funding Journey

Mistakes to avoid to win Grants

Grants closing soon

Subsidies

Debt programs

Competitions closing soon

Equity closing soon

Startup Software Credits

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