AdvantEdge

Check that you fit the focus

AdvantEdge invests only in technology-led mobility startups. Before you reach out, make sure your company sits in one of its four focus areas — smart vehicles, digital auto, electric mobility or logistics — and that you are at the pre-seed, seed or pre-Series A stage. It typically backs a company at its first institutional funding round.

How to approach them

You do not need a warm introduction. The funding page has an Apply for Funding route you can use directly. Lead with the team: the firm says it looks for founders with a strong desire to create an impact, and that everyone on its own side is a former founder.

What they are not

AdvantEdge is a venture capital fund, not an incubator or accelerator. There is no cohort or batch to apply to, and the Mobility Meet-up it runs is invitation-only rather than an open programme. Approach it as an investor you are pitching, not a programme you are enrolling in.

AdvantEdge Founders is an early-stage venture capital fund that invests in technology-led mobility startups. It works from a head office at Roseate House, Aerocity, in Delhi, and runs a branch office at the Shilp Incubation Centre in GIFT City, Gandhinagar. The firm describes itself as a mobility fund, and its site does not describe an incubator or accelerator programme.

What they back

AdvantEdge invests in technology-led businesses in the mobility sector. It names four focus areas: smart vehicles, digital auto, electric mobility and logistics. It looks for founders at the pre-seed, seed and pre-Series A stages, and typically comes in at a company's first institutional funding round. The team says it looks above all for founding teams with a strong desire to create an impact.

Who runs it

AdvantEdge invests through a set of funds registered with SEBI as Alternative Investment Funds, managed by Advantedge Technology Partners Private Limited, Advantedge Investment Advisors LLP and Advantedge Investment Managers LLP. The firm says everyone at AdvantEdge is a former founder, and that it supports its portfolio companies with domain knowledge, advice and mentorship drawn from founders, advisors and mentors.

Events

AdvantEdge runs the AdvantEdge Mobility Meet-up, an invitation-only gathering it describes as bringing together mobility founders and upcoming companies, attended by investors. It is not an open programme that a founder applies to join.

Locations

The head office is in Delhi, at Roseate House in Aerocity. A branch office operates from GIFT City in Gandhinagar, Gujarat. General enquiries go to the contact address published on the firm's site.

How to approach them

Founders raising their first institutional round can pitch AdvantEdge through the Apply for Funding route on its funding page, which does not require a warm introduction. The firm asks about the team, the mobility sector it works in, and the stage the company is at.