Asisa Advisors LLP

Start with the service that matches what you need

Asisa runs several distinct services, and they are for different people. Pick by what you are trying to do:

• A founder who wants a structured, one-to-one view on your startup: the Founder Advisory Program. It is a five-week engagement with one advisor, not a cohort.
• A founder who wants to test how fundable your startup looks: VERDICT, once the founder version launches. For now you can only register to be notified.
• Someone who wants to learn the investor's craft: the VC Academy, a self-paced online course.
• A global fund or family office looking at India: the Investment Desk, which is an investor-facing advisory service rather than a founder programme.

How applications work

There is no single application form across the firm. The Founder Advisory Program asks you to download its programme guide, share basic startup details and a pitch deck, and then apply for a slot. The VC Academy lets you download the syllabus and programme guide first, then enrol online, with a messaging option for questions. VERDICT's founder version is not yet open, so the only available step is to register for a launch alert.

What the advisory is, and is not

The Founder Advisory Program is clear about its boundaries: it gives you structured one-to-one time and help finalising a pitch deck, but it does not introduce you to investors or pitch for you. Treat it as a way to sharpen your own decisions, not as a route to a warm investor introduction.

What to prepare

For the Founder Advisory Program, have a pitch deck and the basic facts of your startup ready to share up front. For the VC Academy, no prior finance or startup background is expected, but the course is analytical, so expect to work through a deal simulator and an investment case study to earn the certificate.

Asisa, which trades as ASISA.VC and is registered as Asisa Advisors LLP, is a venture capital advisory and services firm based in Gurugram, in the Delhi NCR region. It is not an incubator or an accelerator: it runs no cohort, offers no incubation space, and does not invest from a fund of its own. Its work sits around venture capital decisions — helping founders understand how an investor would judge their startup, training people who want to work in venture capital, advising founders one to one, and advising global investors who want to act in India.

What they do

Asisa's offerings fall into two groups. For founders, there is a one-to-one advisory engagement and a software tool that scores how fundable a startup looks to a venture investor. For people who want to learn the investor's side, there is a self-paced online course in venture capital. A fourth service, an India advisory desk, is aimed at global funds and family offices rather than at founders, and is described below for completeness. The firm positions itself around venture judgement rather than money: it advises and evaluates, and does not describe itself as writing cheques.

Programmes

The Founder Advisory Program is a structured five-week, one-to-one engagement for early founders, built around the decisions in front of a startup right now — what to build, how to price, whether the venture is ready to raise, and where to focus. It is explicit about its limits: it does not introduce founders to investors or pitch on their behalf.

The VC Academy is a self-paced online course for people who want to build practical venture capital skills — aspiring investors, angels, and founders who want to understand the investor's lens. It combines video sessions, a deal-room simulator, templates and an investment case study, and awards a certificate on completion. It is a learning programme, not a job-placement or networking service.

VERDICT is a software tool that applies venture-style decision logic to a startup and tells a founder whether an investor would be likely to fund it, and why. A founder answers a structured set of questions and receives one of three outcomes. The founder version is not yet live; the site invites people to register to be notified when it launches.

The Investment Desk is an India advisory and transaction-support service for global venture funds, family offices and institutional investors who want to act in India without a permanent local team. It is an investor-facing service rather than a programme for startup founders.

Who can apply

The Founder Advisory Program is for pre-seed to early-seed founders who want an outside, experienced view and structured one-to-one time rather than a cohort or a community. The VC Academy states that no MBA and no prior finance or startup experience is required, and is open to people in India as well as to Indians abroad; it asks only that participants are willing to engage with analytical concepts. VERDICT lets a founder pick a primary operating market, with India among the listed options.

Who runs it

Asisa is led by Puneet Suri, who the firm says has been active in India's venture capital ecosystem since 2010, with a career across venture and private equity. The firm states that over that period he evaluated several thousand deals and invested in a number of startups, and that he earlier led a consumer-technology accelerator set up as a joint venture with GSV Labs in the United States. These are stated as the founder's own track record rather than as programmes Asisa runs today.

Locations and contact

Asisa Advisors LLP is based in Gurugram, Haryana. General queries go to the firm's support address. The site offers a way to book a discussion for its advisory services.

How to apply

The routes in differ by service. For the Founder Advisory Program, a founder downloads the programme guide, shares basic startup details including a pitch deck, and then applies for a slot. For the VC Academy, the syllabus and programme guide can be downloaded before enrolling online, with a messaging option for questions. For VERDICT, the founder version is not yet live, so the only step available is to register for a launch notification. For the Investment Desk, investors book a discussion or request a custom proposal.