Cedar Hill Capital

Check the fit first

• Sector: the fund only looks at enterprise technology for Financial Services, such as banks, lenders, insurers and capital markets. A consumer app or a non-financial SaaS product is outside its thesis.
• Stage: it expects first paying enterprise customers and some revenue, and invests up to Series A.
• Geography: India-founded companies building for global markets.

How to approach

• Fill in the Pitch form on the fund's website. It is the route the fund names for an initial conversation.
• Be detailed. The fund says it looks at website pitches carefully and asks for time spent on the form.
• Do not use the investor relations inbox for a pitch. It is for people who want to invest in the fund.

What to show

• Your enterprise customers in financial services and how you won them.
• Unit economics and a path to profitability.
• Why your product is hard to copy: proprietary data, workflow ownership or regulatory integration, in the fund's own words.
• Where explainability, auditability and security sit in your product. The fund calls them prerequisites for adoption.
• A plan for the Middle East or Europe if you want to use the fund's regional network.

Not stated on the site

• No deadline, batch dates or open-call window are published.
• No founder email is published, so the form is the only stated way in.

Cedar Hill Capital is an early-stage venture capital fund based in Mumbai. It backs India-founded founders building AI-first enterprise technology for the Financial Services industry, and it runs on a traditional LP–GP model, backed by institutional investors and family offices.

Who the fund backs

The fund looks for B2B enterprise technology companies that serve banks and other financial institutions. Its stated focus areas are AI-native infrastructure, workflow automation and enterprise copilots across credit, compliance, fraud and operations. It says it avoids generic AI layers and undifferentiated applications, and prefers companies with strong data moats, workflow control and readiness for institutional adoption. It also wants founders who build in India for the world, and it points to the Middle East and Europe as dollar-revenue markets it can help portfolio companies reach.

Stage and what the fund needs to see

Cedar Hill Capital invests in startups up to Series A. It is early-stage, but it says it only invests in companies that have won their first few customers and have some revenue to show, with at least 1-2 paying enterprise clients. A pre-revenue idea is not a fit for a cheque, though the fund says there is no "too early" to start a conversation if the use case is strong. Founders with banking and technology experience, product-led companies and sound unit economics are the profile it describes.

What founders get beyond capital

The fund's thesis comes from Cedar Consulting and IBS Intelligence, with 70+ years of research and consulting experience in financial services technology. Its general partner and operating partners also created the Cedar-IBSi FinTech Labs, which since 2017 has supported 70+ enterprise technology companies. Its Founder Flywheel page lists the help on offer: introductions to banks and technology firms to open qualified conversations, entry into Middle Eastern, APAC and European markets, visibility at 30+ summits and events, market maps and competitive intelligence, access to growth capital through its network, and a framework for building a high-performing team.

Portfolio

The site names Karta AI as its latest investment and carries founder testimonials from Karta AI, RevRag AI, Sign3 and WonderLend Hubs.

How to pitch

The route in is the Pitch form on the fund's website. The fund says it reads website pitches carefully and asks founders to fill the form in with real detail for an initial conversation. Its site does not publish a deadline, a cohort calendar or a founder inbox. Investor relations enquiries from prospective LPs go to a separate address, and media enquiries have their own inbox. The fund also publishes a newsletter, insight articles, events, a job board and a careers page.

Location

The Mumbai headquarters is at 201, A, Peninsula Business Park Tower, SB Marg, Lower Parel, Mumbai 400013. The wider Cedar group has offices in Dubai, London, Singapore and Giza.