Elevation Capital

How the pitch works

• Elevation has no cohort or deadline. You send a pitch through the form on its pitch page whenever you are ready.
• The form needs a LinkedIn profile, your company name, a sector, an idea description of at least 100 characters and a pitch deck uploaded as a PDF.
• The firm says you can also send a short video, a 100 word summary or product screens. Send what lets them know you quickly.
• It says decisions are usually communicated in a matter of days, so a short, clear submission is better than a long one.

Is it the right door for you

• It says it is sector agnostic, so a sector label should not stop you applying. It does list six areas its investment team covers: consumer tech, consumer brands, fintech, enterprise AI, frontier tech and healthcare.
• It says it is happy to talk to to-be founders and that many investments were made at the idea or paper-plan stage.
• It is an equity investor, not a grant. Expect a conversation about a funding round, not an application for free money.

What the firm says it looks for

• A novel insight, a customer-obsessed approach and passion for the idea.
• Founders solving an interesting problem, in any kind of business.

After you submit

• If the idea resonates, the team will spend time understanding your business, motivations and aspirations, and whether your ways of working fit.
• For other questions, the firm lists a general contact email on its website.

Elevation Capital is a venture capital firm with offices in Bengaluru, Delhi-NCR (Gurugram) and San Francisco. It describes its work as helping audacious founders reach product-market fit and go beyond, and says it has been doing this for 20+ years. Founders can send a pitch to the firm at any time through a form on its website.

How it invests

Elevation says it is a sector agnostic fund that invests in all industry types, whether B2C, B2B, tech or offline businesses. Its investment team is organised around six areas: consumer tech, consumer brands, fintech and financial services, enterprise AI, frontier tech and healthcare. On its fintech page it says it invests at Seed, Series A and Growth stages. On its pitch page it adds that many of its investments were made at the idea or paper-plan stage, and that it is happy to brainstorm with to-be founders.

The firm names three working principles: from Day One, one of one, and all in. In its words, one of one means founders are not one of many, and it does not make competing investments.

How to pitch Elevation Capital

The pitch page has a short form. It asks for your name, email, LinkedIn, company name, a sector from a drop-down list, a description of your idea of at least 100 characters, and an upload of your pitch deck as a PDF. The firm says you can send whatever helps it know you better, such as a pitch deck, a 100 word summary, a short video, or product screens. It promises to read everything it receives and to get in touch if the idea resonates. It says its decision times are usually quick and are usually communicated in a matter of days.

Founder Success team

Elevation runs an in-house Founder Success team that works with portfolio founders from Day One. Its listed areas are AI adoption, talent and organisation, finance, corporate development, marketing, legal and tech. Support includes leadership hiring, compensation benchmarking, finance systems and GST guidance, governance and legal guidance, fundraising strategy, brand and PR, and engineering mentorship. Corporate development also runs Elevation Connect, which the firm calls its flagship investor-founder conference. Portfolio founders also get access to Stairway, a founder community with an expert network, vendor credits and business planning resources.

Track record

The firm says it has partnered with 13 unicorns from Seed or Series A stage. Companies it names on its homepage include Urban Company, Meesho, Swiggy, Spinny, FirstCry, ShareChat, Acko and NoBroker. These are the firm's own claims and carry no date.

Who runs it and where

Ravi Adusumalli and Mukul Arora are listed as Co-Managing Partners, with partners, principals and an associate team beneath them. The Bengaluru office is at Campus 31, RMZ Ecoworld, Bellandur. The Delhi-NCR office is at One Horizon Centre, Golf Course Road, Gurugram. The firm's general contact address is on its website.