GenX Ventures

Choosing a route

• Domain experience and a wish to lead a venture: co-found one of the listed ventures.
• A startup idea of your own: Build your own start-up.
• Owner of an existing startup that needs a new team: venture adoption.
• Sponsoring a vision is announced, but its page reads Coming soon. The sponsor page offers pre-registration to stay updated.

How applications work

• Co-founding: check whether a listed venture matches your domain experience. GenX then sets up an introduction call.
• Build your own: submit a short idea form that describes what you have in mind.
• Venture adoption: put the startup up on the venture adoption page.

How selection works

• Build your own: a screening panel decides whether to invite you to a first-level pitch.
• Co-founding: an introduction call and a discovery process set out the commitments from GenX and from the founder.

What reviewers look for

• Founder experience, and how closely it matches the proposed venture.
• Domain experience. GenX says it prioritises founders with it.

GenX Ventures is a startup studio based in Chembur, Mumbai. It describes itself as a studio for the 40+ entrepreneur, and it takes founders in through three routes: co-founding one of its listed ventures, building a team around a founder's own idea, or handing an existing startup to a new team.

How the routes work

The co-founding route is the one with a published list of ventures. The ventures page lists 41 ready ventures at various stages. A founder with domain experience in one of them can co-found and lead it. GenX says the simplest way to start is to check whether a listed venture fits your domain experience. If it does, GenX sets up an introduction call, based on the information you provide and your LinkedIn profile, and starts a discovery process. The aim of that process, the studio says, is a clear understanding of the commitments from GenX and from the founder, and of what the venture has to work towards.

Build your own start-up begins with a short idea form that describes what you have in mind. A screening panel reviews it. If the panel finds it interesting, the founder is invited to a first-level pitch. GenX says it helps the founder focus on the vision and the business, and manages everything else with a solid team.

Venture adoption is for owners of an existing startup that needs a fresh lease of life. Owners can put it up for a new team to take over. The page states no batch, dates or terms.

A fourth route, sponsoring a vision, is described in two ways. The homepage presents it as a live model for individuals or CXOs who have a start-up vision they want sponsored. The sponsor page reads Coming soon and offers pre-registration to stay updated.

Founder investment

GenX expects the entrepreneurs it supports to invest in their ventures. The amount varies by venture and stage. The homepage says only part of the invested value is treated as equity, and the rest is returnable to the entrepreneur on reaching planned milestones. The build-your-own page describes the split differently: one part as equity, and a second part as debt that the entrepreneur can draw back in phases from revenues. The two pages describe the return in different ways.

Who can apply

GenX says it prioritises founders with domain experience. For build-your-own, the studio says a founder's experience, and how closely it matches the proposed venture, is the most important factor. The pages do not say whether founders must be based in India. The company itself is based in Mumbai.

The homepage headline speaks to the 40+ entrepreneur. The same page describes the studio's audience as GenXers born from 1965 to 1980. A founder over 40 who was born after 1980 would not fall in that group, so the two descriptions do not fully match.

Scale

The ventures page lists 41 ready ventures. It also says that over the last three years GenX has identified several opportunities across industries, and has filtered them to models it describes as strong, viable and scalable.

The homepage says the studio will roll out in phases. The ventures page lists the set of ventures it is currently working on. The same ventures page describes a collaborative pool of over 50 specialists with hands-on experience across functions. The GenX Forum page says the Forum is still taking shape and is adding members at a slow pace. The two descriptions do not agree.

Partners

The homepage says GenX has partnerships in place to cover all aspects of scale and to make available the resources it needs. The organisation page says the key organisations it lists are the driving force behind GenX Ventures.

Locations

GenX Ventures is based at 4th Floor, New Vijay Cinema, Chembur, Mumbai, Maharashtra 400071.