Multiply Ventures

Check fit first

• Multiply Ventures is a venture fund and takes equity. It is not a grant.
• It invests in three areas only: consumer brands, consumer tech and fintech, all aimed at India.
• It describes itself as an early-stage fund that wants to be the first institutional investor in a team.

How to reach them

• Write to the general inbox shown on the home page and say who you are, what you are building for India and what traction you have.
• The site gives no form, deadline or reply time, so do not expect a fixed process.
• Do not use the investor inbox or Investor Login; those are for the fund's own investors.

What the firm says it values

• Founders with passion, commitment, grit and specific insights.
• A clear long-term vision as well as the idea.
• Traction evidence such as customer feedback, testimonials, analytics or NPS, which it says helps it decide faster.

Know the terms it describes

• It says it invests early and commits to investing more when agreed milestones are met, so ask in your first call how those milestones would be set.

Multiply Ventures is a Bengaluru venture capital fund that describes itself as a thesis-driven, early-stage fund focused on India's consumer opportunity. Its funds are registered with SEBI as alternative investment funds, one in Category I since March 2020 and one in Category II since November 2025, and its pages say it began in 2020. This is an investor that takes equity in the companies it backs, not a grant scheme or an incubator, so there is no cohort or application window to join.

What it invests in

The firm names three focus areas. Consumer means brands for new consumer cohorts, including Gen-Z and seniors, new formats and design, premiumization and expansion into India's smaller markets. Consumer tech means platforms and marketplaces, AI-led personalization and discovery, and social commerce. Fintech means verticalized and embedded financial services built on India's digital public infrastructure, such as lending, insurance, wealth and credit management. Its site says it sticks to what it knows, so a company outside these three areas is unlikely to fit.

Stage and how it works with founders

Multiply says its mission is to be the first institutional investor in great founding teams and to help them reach product-market fit. It says it tries to spot teams in their formative months. Its stated model is to come in early, capitalize the company well, and commit to investing a further agreed amount when mutually agreed milestones are met. The site lists 22 portfolio companies, among them Grip, Fundly, Good Monk, Slikk, Cheq, Freed, Jovian, Upswing and Two Point O Capital.

Beyond capital, the firm describes a network of people across product, design, growth, engineering and brand who give time to portfolio companies, and partnerships with consumer-facing companies that can open up customer access. The three founding general partners are described as operators who have built or worked in startups themselves.

What the firm says it looks for

Its portfolio page says it loves founders with passion, commitment, grit and specific insights. It also values the founder's long-term vision, and says some traction helps it decide faster, for example customer feedback, testimonials, analytics or NPS.

How to reach them

The home page invites entrepreneurs building for India to write to the firm at a general inbox on its own domain. The site publishes no pitch form, deadline, written criteria or promised reply time, so treat an email as an introduction rather than a formal application. A separate investor inbox and an Investor Login on the site are for the fund's own investors, not for founders.

The office is on Haudin Road in Halasuru, Bengaluru.