V3 Ventures

Check the fit first

• V3 Ventures describes its focus as early stage consumer businesses with purpose-driven brands. Wellness and beauty, food and drinks, and lifestyle are the three sector groups it lists.
• If you are a B2B, infrastructure or non-consumer company, the site gives no sign that you are in scope.

How to reach the team

• The site's pitch button opens an email to the firm's contact inbox. There is no form and no stated deadline.
• India-based founders will likely be read by the Mumbai team, which says it leads investments across India and Asia.

What to put in your email

• What the brand sells, who buys it and how customers find you.
• Evidence of repeat customers or a community around the brand, since the firm says it looks for fanatical customers.
• The stage you are at and what you want the round to unlock.
• Keep it short; the site does not describe a review process or reply time.

V3 Ventures is an early-stage venture investor that backs consumer brands. Its homepage says it invests in fast-growing early stage consumer businesses with purpose-driven brands and innovative technologies, and describes itself as a team of founders and operators who have built consumer businesses themselves. The firm lists offices in London, Mumbai and New York, and says it has dedicated teams on the ground in the US, Europe and India.

What they back

The site lists three groups of sectors. Wellness and beauty covers skincare, bodycare, haircare, fragrances, health supplements and digital health. Food and drinks covers better-for-you alternatives, functional foods, functional drinks, functional supplements and alternative proteins. Lifestyle covers travel, pet care, the creator economy, hospitality, sports, entertainment, and home and living. The firm says it looks for businesses that are building communities of fanatical customers, and that it is a long term investor. The portfolio on its homepage includes Indian names such as Creme Castle, Hosteller, Ugaoo, Deconstruct and SuperYou, alongside brands from Europe.

The India team

The India team is based at the Mumbai office in Bandra-Kurla Complex. The site lists Arjun Vaidya as Co-Founder and Investment Partner, Abhiram Bhalerao as Partner, and Shweta Tripathi as Investor. According to the team bios, this group leads investments across India and Asia, and the partners have earlier experience in building a direct-to-consumer brand and in investing in Indian consumer companies. The London-based partners lead investments across Europe, the UK and the US, so a founder outside India would be read by a different part of the team.

Who is behind it

The homepage says V3 Ventures was founded by successful entrepreneurs and is backed by Verlinvest, which it describes as a family-backed global investment fund with nearly 30 years of existence. The firm says founders get access to a network of consumer brand experts and support from early stage through growth and beyond.

How to reach them

The site is a single page. Its only call to action is a pitch button at the bottom, which opens an email to the firm's own contact inbox, and there is a LinkedIn page link. It does not publish an application form, a deadline, a cohort, a cheque size or written selection criteria, so treat this as an investor you approach directly rather than a programme with an intake. As with any venture investor, a successful pitch means giving up equity. The site does not say how quickly the team replies, so a short email that names your brand, product category, current traction and the round you are raising is a sensible way to start.