Walmart
Walmart's beauty brand accelerator and its annual US sourcing pitch for entrepreneurs making products in the United States.
Walmart at a glance
| Address | United States |
|---|---|
| Programmes | 2 standing programmes |
| Official website | corporate.walmart.com |
Programs Walmart supports
Programs this organisation funds, run by others. · 1 past program
What's next?
This closed a while ago and we don't know if it will run again. Tap Notify me and we'll email you if it does.
Programmes they run
Standing programmes at Walmart, separate from the funding calls above.
Walmart Start
AcceleratorA beauty brand accelerator that helps emerging brands launch at Walmart. The 2026 class is closed.
Best for: Emerging beauty brands
What you get, who can apply and how to applyHide details
Walmart Start is a beauty brand accelerator. It gives emerging brands a chance to launch at Walmart, with mentorship from Walmart merchants and a brand management consultant for the first year after launch.
Who can apply
Beauty brands with a physical product that is ready to sell in stores and can scale to a retail launch.
How to apply
Use the Walmart Start application page. Applications for the class of 2026 are closed; the page says to check back for the next intake.
Annual Open Call
ProgrammeAn annual event where US-based entrepreneurs pitch US-made products to Walmart and Sam's Club merchants.
Best for: US-based entrepreneurs and small and mid-size businesses
What you get, who can apply and how to applyHide details
The Annual Open Call is Walmart's yearly event for US manufacturing. It gives US-based entrepreneurs and small and mid-size businesses a chance to show their products to Walmart and Sam's Club merchants and be considered for sourcing.
Who can apply
US-based businesses whose products are made, grown or assembled in the United States.
How to apply
The Open Call page carries the general application process for each year.
How to apply to Walmart
Choosing the right route
- Beauty brand with a retail-ready product: check the Walmart Start page for the next intake.
- US manufacturer, grower or assembler selling to retail: watch for the Annual Open Call.
How applications work
- Walmart Start applications are made through its own application page. The 2026 class is closed.
- The Open Call publishes its own application process each year.
What reviewers look for
- A physical product that is ready to sell in stores.
- Manufacturing, supply chain and financial capacity for a retail launch.
- Compliance with Walmart supplier requirements.
About Walmart
Walmart is an omnichannel retailer. It operates stores and eCommerce websites in 19 countries and says that about 280 million customers and members visit it each week. Its Walmart International business runs in 18 countries.
Walmart is not an incubator, accelerator or fund in its own right. Two of its programmes are open to outside founders: Walmart Start, an accelerator for emerging beauty brands, and the Annual Open Call, which pitches products made, grown or assembled in the United States to Walmart and Sam's Club merchants.
Programmes for founders
Walmart Start is run for emerging beauty brands. Selected brands are set up to launch at Walmart, with mentorship from Walmart merchants and a brand management consultant for the first year. Applications for the 2026 class are closed, and the programme page says to check back for the next intake.
The Annual Open Call is held each year for US-based entrepreneurs and small and mid-size businesses. It gives businesses a chance to show innovative products to Walmart and Sam's Club merchants and be considered for sourcing.
Who can apply
Walmart Start is for beauty brands with a physical product ready to sell in stores. The Open Call is for US-based businesses whose products are made, grown or assembled in the United States. Both expect brands to meet Walmart's supplier requirements.
Scale
The company's own pages report about 280 million customers and members a week, more than 10,900 stores and eCommerce sites in 19 countries, and more than 100 billion items moved through its supply chain each year.
Frequently asked questions about Walmart
What does Walmart do?
Walmart is an omnichannel retailer. It operates stores and eCommerce websites in 19 countries and says that about 280 million customers and members visit it each week. Its Walmart International business runs in 18 countries. Walmart is not an incubator, accelerator or fund in its own right.
Where is Walmart located?
Walmart is based in United States.
What programs does Walmart run?
Walmart runs Walmart Start and Annual Open Call.
How do I apply to Walmart?
- Beauty brand with a retail-ready product: check the Walmart Start page for the next intake. - US manufacturer, grower or assembler selling to retail: watch for the Annual Open Call. - Walmart Start applications are made through its own application page. The 2026 class is closed. - The Open Call publishes its own application process each year.
Recommended grants & schemes
Other open programmes matching Walmart's focus areas.