Wipro Consumer Care Ventures

Before you reach out

• Check that you are a consumer brand: the firm names personal care, home care, wellness, food and pet care as its areas.
• It states a preference for strong founders building sustainable and scalable models for the long term.
• It invests in India and South East Asia, as a minority investor.

How to make contact

• The ventures page asks you to write to the team to connect. It does not publish a pitch form or a stated selection process.
• Keep the first note short: what the brand sells, the consumer need, and why a consumer-care operator would help.

Wipro Consumer Care Ventures is the venture capital arm of Wipro Consumer Care & Lighting, part of Wipro Enterprises, and it is based at Wipro House in Koramangala, Bengaluru. It invests in startups in the consumer space.

What it invests in

The team says it looks at companies across personal care, BPC, home care, wellness, food and pet care. It says it sees many startups in these areas with new ways of building brands and meeting consumer needs. Its stated focus is on strong founders who want to build sustainable and scalable models, who are in it for the long term and not chasing short-term shortcuts.

Where and how it invests

By its own description, it invests in India and South East Asia. It describes itself as a minority investor and says it works more like an external advisor to the company. It also says that because Wipro Consumer Care & Lighting operates in multiple countries, it can help portfolio companies in a variety of ways beyond capital, drawing on its deep domain knowledge.

Funds and track record

The firm started with Fund I and has since launched Fund II. It reports 15 investments in the startup and VC space from its fund. It is also a limited partner in DSG Consumer Partners Fund IV, a consumer-focused VC fund based in Singapore.

Portfolio

Companies named on its page include The Baker’s Dozen, Anveshan, Gynoveda, LetsTry, Soulflower, Ustraa and LetsShave in India, Moom in Singapore and Youvit in Indonesia. Its first investment in pet care was Goofy Tails. A portfolio page on the same site lists the companies with short descriptions, such as artisanal bakery products, Ayurveda for women’s health, men’s grooming and vitamin gummies.

How to reach the team

The ventures page says to write to the team to connect, and lists contact addresses for the team. The same page carries a feedback form that asks for a name, email address and message. The site does not publish an application form, a stage or cheque-size rule, or a selection process, so treat first contact as an introduction and not as an application. The registered address for Wipro Consumer Care & Lighting is Wipro House, No.8, 7th Main, 80 Feet Road, Koramangala, 1st Block, Bengaluru 560034, Karnataka.