Protect your brand identity and stop unauthorised use of your trademark
Trademark infringement in India arises when a person uses a mark identical or deceptively similar to a registered trademark without authorisation, causing likelihood of confusion in the marketplace. The Trade Marks Act, 1999 provides civil and criminal remedies including injunctions, damages, and seizure of counterfeit goods. Our team helps brand owners identify infringement, issue notices, file suits, and pursue criminal action through police raids and border enforcement measures.
The Trade Marks Act, 1999 is the primary legislation governing the registration and protection of trademarks in India. A registered trademark gives the owner an exclusive right under Section 28 of the Act to use the mark in relation to the goods or services for which it is registered, and to obtain relief in respect of infringement in the manner provided by the Act. Trademark registration is valid for ten years from the date of application and is renewable indefinitely upon payment of renewal fees, providing perpetual protection to brands that are actively maintained. Trademark infringement is defined under Section 29 of the Trade Marks Act, 1999. Infringement occurs when a person not being the registered proprietor or licensed user uses in the course of trade a mark which is identical with, or deceptively similar to, the registered trademark in relation to the same goods or services, or in relation to goods or services so closely related that there exists a likelihood of confusion or deception in the mind of the public. Infringement also occurs where a mark identical to a well-known trademark is used for dissimilar goods if such use would take unfair advantage of or be detrimental to the distinctive character of the mark. The Act thus provides protection against both ordinary passing off and dilution of well-known marks. Section 135 of the Trade Marks Act, 1999 sets out the reliefs available to a registered trademark owner in infringement proceedings. The court may grant an injunction restraining further use of the infringing mark, damages or an account of profits, and an order for delivery up of infringing goods, labels, and packaging for destruction. The Act allows the plaintiff to elect between damages and accounts of profits. Indian courts, particularly the Delhi, Bombay, and Madras High Courts, have developed an extensive body of trademark jurisprudence and are experienced in granting urgent interlocutory relief in brand protection matters. Criminal enforcement under Section 103 of the Trade Marks Act, 1999 makes falsely applying a registered trademark or selling goods with a falsely applied trademark an offence punishable with imprisonment of not less than six months extendable to three years, and a fine of not less than fifty thousand rupees extendable to two lakh rupees. For repeat offences, the minimum punishment is one year and the minimum fine is one lakh rupees. Section 115 empowers a police officer not below the rank of Deputy Superintendent of Police to search and seize goods bearing counterfeit trademarks without a warrant, making criminal enforcement a powerful and rapid tool against commercial counterfeiters. The process of trademark enforcement begins with identifying the infringing activity and gathering admissible evidence. For physical goods, this involves purchasing infringed samples, collecting invoice records, and documenting the distribution chain. For online infringement, it involves preserving webpage evidence, identifying seller accounts, and mapping the supply chain. A cease and desist notice is then issued to the infringer, citing the registration details, the infringing acts, and demanding immediate cessation. Many infringement matters are resolved at the notice stage, particularly where the infringer is acting out of ignorance rather than deliberate bad faith. Where the infringer does not comply, civil proceedings are initiated before the appropriate court. Trademark infringement suits are typically filed in the District Court having jurisdiction or in the High Court where the defendant resides or carries on business. An application for an ad interim injunction is filed simultaneously and is one of the most effective tools in trademark enforcement — courts have historically been willing to grant such relief promptly where a well-established registered mark is being infringed. The Anton Piller order, an ex parte order permitting the plaintiff to enter the defendant's premises and seize evidence, has been granted in counterfeiting cases of significant commercial scale. Border enforcement is an additional remedy for trademark owners facing import of counterfeit goods. Under the Intellectual Property Rights (Imported Goods) Enforcement Rules, 2007, registered trademark owners may record their mark with Customs authorities, who are then empowered to suspend clearance of suspected counterfeit consignments. This tool is particularly valuable for brands whose products are counterfeited and imported from jurisdictions with lower manufacturing costs. Common mistakes in trademark enforcement include failing to maintain proper watch services, delaying action after discovering infringement, and inadequate documentation of the infringing goods. The period of delay may be used by the defendant to argue acquiescence under Section 33 of the Act, which bars suit where the registered trademark owner has acquiesced for a continuous period of five years. Maintaining a diligent enforcement programme, conducting regular market surveys, and acting promptly upon discovery of infringement are essential to protecting brand equity and preventing the dilution of trademark distinctiveness.
Brand owners, consumer goods companies, franchise businesses, technology companies, fashion brands, pharmaceutical companies, and startups that have registered trademarks and discover competitors or counterfeiters using identical or confusingly similar marks. E-commerce sellers and importers dealing in counterfeit goods are frequently the subject of enforcement actions.
⚠️ Penalty for Non-Compliance
Criminal infringement under Section 103 of the Trade Marks Act, 1999 carries imprisonment of six months to three years and fines of fifty thousand rupees to two lakh rupees. Civil remedies include injunction, damages or accounts of profits, and delivery up of counterfeit goods for destruction.
Brand Monitoring and Evidence Collection
Identify infringing marks through market surveillance, online monitoring, and customs watch services. Purchase infringing samples, preserve digital evidence, and document the scope and commercial scale of infringement.
Infringement Assessment and Strategy
Analyse the degree of similarity between the registered mark and the infringing mark, identify the applicable provisions of the Trade Marks Act, 1999, and determine whether civil action, criminal action, or both are most appropriate.
Cease and Desist Notice
Issue a formal legal notice citing registration details, specific infringing activities under Section 29 of the Trade Marks Act, and demanding immediate cessation, withdrawal of infringing goods, and compensation within a fixed deadline.
Online Takedown and Platform Action
File infringement reports with e-commerce platforms, social media networks, and domain registrars citing the registered trademark to secure removal of infringing listings, accounts, and domain names.
Civil Suit and Injunction
File a trademark infringement suit and simultaneously apply for an ad interim injunction before the competent District Court or High Court under Section 135 of the Trade Marks Act. In counterfeiting cases, seek Anton Piller orders for evidence seizure.
Criminal Complaint and Customs Enforcement
File a criminal complaint under Section 103 before the Judicial Magistrate or approach police for search and seizure under Section 115. Record the mark with Customs under IPR Enforcement Rules to intercept counterfeit imports at ports of entry.
Items marked Required are mandatory; others are situational.
Trademark Documentation
Required if plaintiff is not the original applicant
Evidence of Infringement
Commercial Impact Records
Strengthens damages claim significantly
Government Fees
Court filing fees (infringement suit)
Ad valorem based on value of suit; varies by court
Trademark Office certified copies
Per document for register extracts and registration certificates
Customs recordal application
Fees prescribed under IPR Enforcement Rules, 2007
Criminal complaint filing
No court fee for criminal complaints
Professional Fees
Infringement assessment and strategy
Quoted on review of your specific case
Cease and desist notice drafting
Quoted on review of your specific case
Platform and online takedown notices
Quoted on review of your specific case
Civil suit and injunction application
Quoted on review of your specific case
Criminal complaint and police coordination
Quoted on review of your specific case
Customs recordal and border enforcement
Quoted on review of your specific case
* Government fees may vary. GST applicable on professional fees. Final pricing confirmed after review.
Section 29 of the Trade Marks Act, 1999 defines infringement as the use by a person other than the registered proprietor or licensee of a mark identical with or deceptively similar to the registered trademark in the course of trade. Infringement covers use on identical or similar goods and services where there is a likelihood of confusion. For marks that are well known under Section 2(1)(zg), infringement may occur even for dissimilar goods where use takes unfair advantage of or is detrimental to the distinctive character of the mark.
Yes, trademark infringement action under Section 27 of the Trade Marks Act, 1999 is available only to the registered proprietor or registered user of the trademark. An unregistered mark cannot support an infringement suit. However, an unregistered mark may attract an action for passing off under common law, which requires proof of reputation, misrepresentation, and damage. It is common to plead both infringement and passing off in the same suit where the mark is registered, as this provides a dual basis for relief.
Infringement under the Trade Marks Act, 1999 requires a registered trademark and does not require proof of actual deception or damage — likelihood of confusion suffices. Passing off is a common law action available for both registered and unregistered marks, but requires the plaintiff to prove three elements: goodwill or reputation in the mark, a misrepresentation by the defendant that is likely to deceive the public, and resulting damage to the plaintiff's goodwill. Most trademark suits in India plead both infringement and passing off simultaneously to maximise the remedies available.
Indian courts have historically moved expeditiously in trademark infringement matters where the plaintiff can demonstrate an established registered mark, clear evidence of infringement, likelihood of confusion, and a risk of irreparable harm. In clear-cut infringement cases involving well-known brands or commercial counterfeiting, courts have granted ad interim injunctions ex parte within days of filing. In contested matters, hearings are typically scheduled within two to six weeks. The strength of the evidence, the reputation of the mark, and the scale of infringement significantly influence the speed and prospects of obtaining interim relief.
Section 103 of the Trade Marks Act, 1999 prescribes imprisonment of not less than six months extendable to three years and a fine of not less than fifty thousand rupees extendable to two lakh rupees for falsely applying a registered trademark or selling goods with a falsely applied trademark. For repeat offences, the minimum term is one year and the minimum fine is one lakh rupees. Section 115 allows a Deputy Superintendent of Police to search and seize infringing goods without a warrant. Criminal action is particularly effective against commercial counterfeiters and is often pursued alongside civil proceedings.
Yes. Most major e-commerce platforms including Amazon, Flipkart, and Myntra operate brand protection programmes through which registered trademark owners may file infringement reports and secure removal of counterfeit listings. Additionally, platforms are classified as intermediaries under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and are obligated to take action on valid takedown notices within seventy-two hours. Courts have also granted ex parte injunctions directing platforms to remove infringing seller accounts and listings in cases of large-scale counterfeiting.
An Anton Piller order, also known as a search order, is an ex parte civil court order authorising the plaintiff or plaintiff's representative to enter the defendant's premises, inspect and photograph infringing goods, and seize evidence without prior notice to the defendant. Indian courts have granted such orders in trademark counterfeiting cases where there is a real risk that the defendant will destroy or conceal evidence if given advance notice. The applicant must demonstrate a strong prima facie case of infringement, evidence of significant commercial damage, and a real possibility that the defendant would destroy evidence if notified.
Under the Intellectual Property Rights (Imported Goods) Enforcement Rules, 2007, a registered trademark owner may apply to record the trademark with the Customs authorities at any port of entry in India. Once recorded, Customs officers are empowered to suspend clearance of imported goods if they have reasonable grounds to suspect the goods bear counterfeit trademarks. The trademark owner is then notified and given an opportunity to inspect the goods and confirm whether they are counterfeit. Recording with Customs is a proactive and cost-effective tool for brands whose products are counterfeited offshore and imported into India.
Section 33 of the Trade Marks Act, 1999 provides that where a registered trademark owner has, with knowledge of the use of a later-registered trademark, taken no action in respect of that use for a continuous period of five years, the owner is not entitled to seek relief in respect of that later mark unless the later mark was registered in bad faith. Acquiescence is a defence available to defendants in infringement suits where the plaintiff delayed enforcement over an extended period with knowledge of the infringing use. Prompt action upon discovering infringement is therefore essential to preserve the full range of remedies and avoid acquiescence.
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