Maruti Suzuki India Limited is India's largest passenger car manufacturer, founded in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Headquartered in Gurugram, Haryana, the company operates manufacturing plants in Gurugram and…
A five-lens breakdown scored against your startup's profile — exactly where you win on this grant and where you fall short, so you know before you apply.
Application Process
1
Online Application
Submit a comprehensive online form detailing your startup, product, market, team, and a potential use case with Maruti Suzuki.
You
2
Document Submission
Upload a detailed pitch deck and any supplementary videos showcasing your product or team.
3
Application Review
The Maruti Suzuki Innovation team reviews applications, focusing on data-driven insights, growth KPIs, and strategic alignment.
4
Shortlisting & Interview
Shortlisted candidates are contacted for further evaluation, which may include interviews or presentations to the selection committee.
5
Cohort Selection
Selected startups are invited to join the Maruti Suzuki Accelerator Cohort for a 4-month program.
How to apply
Four steps from draft to disbursement — one action each.
1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
2
Submit on the official portal
Use the official application link and verify all details before final submission.
3
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Create a free account and we'll tell you whether your startup qualifies for this grant.
Check your eligibility
Create a free account and we'll tell you whether your startup qualifies for this grant.
Frequently Asked Questions
What is Maruti Suzuki Innovation?
Maruti Suzuki Innovation is an initiative dedicated to fostering open innovation by collaborating with startups. It provides mentorship, access to Maruti Suzuki's extensive testbed facilities, and deep domain expertise to help startups grow.
What is the Maruti Suzuki Accelerator?
The Maruti Suzuki Accelerator is the flagship program of Maruti Suzuki Innovation. It aims to discover and support new technologies that can revolutionize the mobility and broader technology landscape, aligning with Maruti Suzuki's goal to lead innovation in the automotive sector.
Who is eligible to apply for the Maruti Suzuki Accelerator?
Any startup with innovative and cost-effective ideas relevant to mobility, sustainability, manufacturing, AI, or other emerging technologies can apply. Applications are subject to a screening process to identify the best fit for the program.
What stage should my startup be in to apply?
The program primarily engages with startups that have progressed beyond the Minimum Viable Product (MVP) stage and ideally have some existing customers. Startups that have achieved Product-Market Fit are also highly encouraged to apply.
Can non-profit startups apply?
Yes, not-for-profit startups are eligible to apply. Applicants should highlight how their startup can create a significant social impact within their application.
Is there any cost or equity taken for participating in the accelerator?
Participation in the Maruti Suzuki Accelerator is entirely free for startups. Maruti Suzuki explicitly states that it does not take any equity from ventures participating in this program.
Can I apply if my startup has already received prior funding?
Yes, startups that have secured prior funding are welcome to apply. Please ensure to include comprehensive details regarding any past financing rounds in your application.
How long does the accelerator program last?
The Maruti Suzuki Accelerator program typically runs for approximately 4 months, providing an intensive period of collaboration, mentorship, and development.
Do you only focus on automobile startups?
No, while deeply rooted in the automotive sector, the program also supports startups with technologies, solutions, or services that can be applied to the broader mobility and automobile space. Applicants should articulate how their startup contributes to these areas.
What kind of information should my application include?
Your application should contain a comprehensive business plan, clearly outlining your business concept, market potential, and demonstrating data-driven insights and growth KPIs. A detailed pitch deck and supplementary videos are also recommended.
What happens if I'm not selected for the current cohort?
If not selected for a particular cohort, you are encouraged to re-apply for future cohorts. Please include details of your previous participation in subsequent applications.
Quick Answer
Maruti Suzuki Accelerator Cohort 12 offers startups in mobility, sustainability, manufacturing, AI, and emerging technologies the opportunity for equity-free strategic investment, mentorship, and access to Maruti Suzuki's resources.
The Maruti Suzuki Accelerator Program, now in its 12th Cohort, is a flagship initiative by Maruti Suzuki Innovation aimed at fostering cutting-edge technologies that will redefine the future of mobility and the broader technology space. This unique program provides an unparalleled opportunity for startups to collaborate directly with Maruti Suzuki, India's leading automotive company, and leverage its vast expertise and resources. The accelerator is designed to identify and nurture promising startups with groundbreaking potential in key areas such as advanced mobility solutions, sustainable practices and technologies, efficient manufacturing processes, artificial intelligence applications, and other emerging technological innovations.
The program supports ventures that align with Maruti Suzuki's mission to be a first-mover in driving rapid growth and positive transformation within the automotive sector, both in India and globally. Participants are granted exclusive mentorship from a diverse pool of industry experts and top business minds from Maruti Suzuki. Beyond guidance, startups gain critical access to real-world test beds, enabling them to validate and refine their solutions in practical settings. They are also assigned strategic use cases directly by Maruti Suzuki, fostering a collaborative environment for innovation and growth within the automotive landscape. This initiative is a testament to Maruti Suzuki's commitment to open innovation and its belief in the power of startup ecosystems to shape the future of mobility.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Create a free account to view.
Timelines & Process
Applications
Rolling basis
Selection Process
The selection process for the Maruti Suzuki Accelerator is rigorous and designed to identify startups with the highest potential for impact and alignment with Maruti Suzuki's strategic objectives. Applications undergo an initial comprehensive screening by the Maruti Suzuki Innovation team, where proposals are evaluated against criteria such as innovation, market potential, team strength, and the feasibility of a joint use case. Evaluators place a strong emphasis on data-driven insights and quantifiable growth Key Performance Indicators (KPIs) presented in the application forms, pitch decks, and any supplementary materials. Shortlisted startups typically proceed to subsequent rounds, which may include detailed interviews with subject matter experts, presentations to a selection committee, and discussions with senior leadership from Maruti Suzuki. The final selection aims to bring together a diverse cohort of startups capable of co-creating transformative solutions for the mobility and technology sectors.
Benefits & Funding
Fund type
Grant
Equity
Equity-free
Repayment
Non-repayable
What You Get
The Maruti Suzuki Accelerator Program offers substantial non-dilutive support, starting with an MSIL Funded Proof of Concept, providing crucial cash to validate and advance your technology. This is complemented by strategic investment which, while equity-free, signifies a strong commitment from Maruti Suzuki to co-create and integrate your solutions. Startups will benefit from intensive mentorship from both internal Maruti Suzuki experts and external industry leaders, gaining invaluable guidance on product development, market strategy, and business scaling. The program also provides exceptional market access and lab infrastructure, including access to real-world test beds and cars for pilots, along with strategic use cases for co-creation. Further benefits include networking opportunities, such as a potential visit to Japan for global exposure, and incubation support to refine your business model and operational strategies.
