Swishin Ventures

Before you pitch

• Swishin Ventures is a venture investor and takes equity. It is not a grant or an incubator, and the site publishes no application window.
• It backs pre-seed and seed companies. If you are well past seed, it is probably not the right fit.
• It leans toward founders building in Tier-2/3 cities, but says it is India-first and sector-agnostic.

How to reach them

• Fill out the Pitch to Us form on the website.
• Include a short narrative, a slide deck, key metrics, links to your product or demo, and a light data room if you have one.
• The footer lists a general inbox.

What they say they look for

• Problem clarity and founder-market fit.
• An MVP signal: engaged users, letters of intent or paid pilots.
• Early unit economics, even if directional.
• A clear customer profile and pipeline, and a hiring plan that uses your region's talent.

What to expect

• The site lists a six-step process: pitch, call, offer, term sheet, diligence, funding.
• It says it leads or co-leads most pre-seed and seed rounds.
• The site shows two different cheque ranges, so confirm the size with the team early.

Swishin Ventures is a venture fund based in Jaipur, run as Swishin Venture LLP. It describes itself as a SEBI-registered Category I Alternative Investment Fund that backs pre-seed and seed companies, with a deliberate bias toward founders building outside the big metros.

Who Swishin Ventures backs

The fund says it is India-first, with a focus on Tier-2/3 hubs such as Jaipur, Kochi, Indore, Lucknow and Coimbatore. Its argument is that emerging cities produce a large share of new startups but receive a much smaller share of venture funding. It says it prefers to write the first cheque and to lead or co-lead pre-seed and seed rounds, then follow on for select companies up to Series A.

It calls itself sector-agnostic, with depth in consumer and D2C, SaaS and deep tech, BFSI and fintech, and healthcare and medtech. Its home page also lists agri and climate. The portfolio page names Studycaller, Cohoma Coffee, Treefe Technology and O Hi.

How Swishin Ventures works with founders

Beyond the cheque, the fund describes a hands-on platform: help with hiring in your own city, go-to-market and sales maths, fundraising preparation, and light governance such as investor updates and board-ready reporting. It also says it surfaces state programmes and incubator networks that founders may not find on their own. After investing, it says it runs structured bi-monthly working sessions on hiring, go-to-market, fundraising and governance, with extra help from its operator and advisor network.

The fund's founding partner is an angel investor who chairs and co-founded angel networks, and the team page lists an investment team and an investment committee. Its partners page names Catalyst AIC Jaipur, the Rajasthan IT and Communication department, UPES University in Dehradun and the Bihar Industrial Association.

How to pitch

This is an investor, not a programme with an application window, so there is no cohort or deadline. The site says to fill out the Pitch to Us form. It asks you to include a short narrative, a slide deck, key metrics, links to your product or demo, and, if you have one, a light data room covering cohorts, retention, pipeline, forecast and hiring plan. A general inbox is listed in the site footer.

What the process looks like

The site sets out six steps: the pitch form, a call with the investment team, an investment offer, a term sheet, due diligence, and funding. It says the process is built for speed because early founders cannot afford long fundraising cycles. It says it looks for problem clarity and founder-market fit, an MVP signal such as engaged users, letters of intent or paid pilots, early unit economics even if directional, a clear customer profile and pipeline, and a hiring plan that uses your region's talent.

Check before you pitch

The site states cheque sizes in two different currencies and ranges on the same page, and does not state fund size. Ask the team which applies to your round before you invest time in a deck.