Seed Capital/Marketing Assistance
By UP Electronics Corporation Ltd (UPLC)
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Quick Answer
Seed Capital/Marketing Assistance grant of up to ₹7.5 lakh per startup to launch MVP, disbursed in three milestone-based tranches (40%+30%+30%) with additional 50% top-up for eligible founders and …
- Funding amount
- Up to ₹7.5 Lakhs
- Funding type
- Grant
- Application deadline
- —
- Location
- Uttar Pradesh
Results & next round
Applications for this round are closed. The organiser has not published a selection list that we can verify yet.
Selections for this programme are announced by UP Electronics Corporation Ltd (UPLC). Official links are listed under Sources below.
We update this page when results are published, and when the next round opens.
About this grant
The Seed Capital/Marketing Assistance grant aims to provide financial support to early-stage startups in Uttar Pradesh to assist with the launch of their MVPs. The disbursement of the seed capital occurs in milestone-based installments, typically in three tranches (e.g., 40% + 30% + 30%). Additional incentives are provided to startups meeting certain criteria, such as those founded by underrepresented groups or operating in specific regions or sectors.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Grant providers
U.P. Electronics Corporation Limited, known as UPLC, is a company owned by the Government of Uttar Pradesh. It works under the state's Department of IT & Electronics and has its office at Navchetna Kendra, 10 Ashok Marg, Lucknow. For founders, its main role is as the nodal…
Learn moreBenefits & Funding
- Amount
- Up to ₹7.5 Lakhs
- Fund type
- Grant
What You Get
Up to ₹7.5 lakh per startup in milestone-based grants. Additional 50% top-up for eligible startups: women/divyangjan/transgender founders with >26% shareholding, offices in Purvanchal/Bundelkhand, EWS founders, or startups working in rural impact, circular economy, sustainability, renewable energy, climate change.
Application Process
- 1
Submit Application
Startup applies for Marketing Assistance through the StartinUP portal.
You - 2
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How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 3
Submit on the official portal
Use the official application link and verify all details before final submission.
- 4
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Frequently Asked Questions
What is the maximum grant amount?
Up to INR 7.5 Lakhs per startup.
How is the grant disbursed?
In three milestone-based installments: 40% advance, followed by 30% and 30% on completing specified milestones.
Is there additional support for certain founders or sectors?
Yes, an additional 50% grant is given to startups founded/co-founded by women/divyangjan/transgender with more than 26% shareholding, or having registered offices/operations in Purvanchal/Bundelkhand, or founded by persons from Economically Weaker Section (EWS), or working in sectors of Rural Impact, Circular Economy, Sustainability, Renewable Energy and Climate change.
Who approves the grant?
An evaluation committee led by eminent experts from institutions such as STPI, IIT Kanpur, IIM Lucknow, and other ecosystem stakeholders.
What are the disbursement conditions after receiving the first installment?
Startups must commit Key Performance Targets to the PIU and will be assessed on them before the second and third installments are released.
Sources
Data on this page is compiled from official program and provider references.
