The Seed Capital/Marketing Assistance grant aims to provide financial support to early-stage startups in Uttar Pradesh to assist with the launch of their MVPs. The disbursement of the seed capital occurs in milestone-based installments, typically in three tranches (e.g., 40% + 30% + 30%). Additional incentives are provided to startups meeting certain criteria, such as those founded by underrepresented groups or operating in specific regions or sectors.