Voice of Customer Hackathon

extract actionable business insights from customer reviews on the Indian Amazon marketplace. Participants will delve into real-world product review datasets for plant-based products like nutraceuticals, herbal supplements, essential oils, and plant-derived cosmetics, aiming to understand customer sentiment and market trends. Problem Statement Teams are challenged to analyze customer reviews and market signals from selected Amazon India phytochemical-based products. The core objectives include understanding customer sentiment towards plant-based wellness products, identifying common pain points, expectations, and satisfaction drivers, and exploring the relationship between review sentiment, ratings, and product popularity. Furthermore, participants will aim to uncover market gaps, emerging opportunities, and comparative insights across various brands, ingredients, and formulations within the natural products industry. Suggested Techniques Participants are encouraged to utilize a range of techniques, including web scraping for Amazon review collection, sentiment analysis, advanced NLP models, exploratory data analysis, data visualization, correlation and predictive analytics, and ML-based insight generation. Reference products like Carbamide Forte Curcumin Tablets and ZEROHARM Holistic Curcumin are provided as baseline datasets, with the option to expand using similar products on Amazon India. Who Can Participate This hackathon is designed for a diverse group of participants, including students, data science enthusiasts, AI/ML practitioners, researchers, and professionals passionate about market and consumer analytics. Objective Beyond building sentiment models, the primary objective is to generate actionable insights that can help businesses understand consumer behavior, product perception, and evolving industry trends within the dynamic phytochemical and wellness market. Team Size & Registration Teams should consist of 3 to 4 members. The registration deadline for this online hackathon is June 8, 2026. The event runs from May 25 to June 9, 2026. Prizes This hackathon focuses on skill development, learning, and generating valuable insights. No cash prizes are explicitly mentioned.