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Gurugram · Haryana · India

Overview Pernod Ricard India Foundation (PRIF) is the Section-8 CSR vehicle of Pernod Ricard India, the Indian subsidiary of the global French spirits major Pernod Ricard. Established to deliver Pernod Ricard's commitment to corporate social responsibility in India, PRIF…

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Application Process

1
Submit online application
Complete the SIIC application form covering Startup Information (company name, size, country/state/city, year of incorporation, business model, current stage, technologies, product brief), Leadership Team and Advisory Team profiles with resumes, three-year financials (FY 2022-23 to FY 2025-26) and funding history, Project Summary (pain points, solution, social impact, competitors, customers, market validation, IP), declaration acceptance, and upload the pitch deck.
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How to apply

Four steps from draft to disbursement — one action each.

1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
2
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
3
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
4
Submit on the official portal
Use the official application link and verify all details before final submission.
5
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.

ADVAYA - Plastic Circularity Innovation Launchpad is a CSR-backed incubation and acceleration program run jointly by Pernod Ricard India Foundation and the Startup Incubation and Innovation Centre (SIIC) at IIT Kanpur. Cohort 2 targets tech-driven startups building solutions in plastic waste management and circular economy, from collection and segregation to recycling, reuse, alternative materials, and traceability.

The program provides differentiated financial support based on stage: early-stage startups receive grants of Rs.8 lakh, while early-to-growth stage startups receive Rs.12 lakh. Support is milestone-based, with structured check-ins through the incubation period.

Beyond grants, selected startups get residential training at the IIT Kanpur campus, access to SIIC's incubation infrastructure, and continuous mentorship from IIT faculty, industry leaders, and policy experts. The program actively facilitates market access through partnerships with urban local bodies (ULBs), industries, and communities, giving startups real pilot pathways. Follow-on funding linkages with investors and ecosystem partners are also built into the program structure.

ADVAYA focuses on high-priority circularity segments: collection and segregation, material recovery, recycling and reprocessing, waste-to-value, reuse and refill systems, alternative packaging, and traceability tech for circular operations. Startups must demonstrate relevance to identified demand hotspots in the plastic circularity landscape.

ADVAYA Plastic Circularity Innovation Launchpad - SIIC IIT Kanpur Cohort 2

ADVAYA Plastic Circularity Innovation Launchpad - SIIC IIT Kanpur Cohort 2

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