ADVAYA Plastic Circularity Innovation Launchpad - SIIC IIT Kanpur Cohort 2
By Pernod Ricard India Foundation
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Quick Answer
Grants of Rs.8L-Rs.12L for startups solving plastic waste and circularity challenges. CSR-backed, IIT Kanpur.
- Funding amount
- ₹8 Lakhs – ₹12 Lakhs
- Funding type
- Grant
- Provider
- Pernod Ricard India Foundation
- Application deadline
- Closed
- Location
- Open to startups registered in India
Results & next round
Applications for this round closed on 10 June 2026. The organiser has not published a selection list that we can verify yet.
Selections for this programme are announced by Pernod Ricard India Foundation. Official links are listed under Sources below.
We update this page when results are published, and when the next round opens.
About this grant
ADVAYA - Plastic Circularity Innovation Launchpad is a CSR-backed incubation and acceleration program run jointly by Pernod Ricard India Foundation and the Startup Incubation and Innovation Centre (SIIC) at IIT Kanpur. Cohort 2 targets tech-driven startups building solutions in plastic waste management and circular economy, from collection and segregation to recycling, reuse, alternative materials, and traceability.
The program provides differentiated financial support based on stage: early-stage startups receive grants of Rs.8 lakh, while early-to-growth stage startups receive Rs.12 lakh. Support is milestone-based, with structured check-ins through the incubation period.
Beyond grants, selected startups get residential training at the IIT Kanpur campus, access to SIIC's incubation infrastructure, and continuous mentorship from IIT faculty, industry leaders, and policy experts. The program actively facilitates market access through partnerships with urban local bodies (ULBs), industries, and communities, giving startups real pilot pathways. Follow-on funding linkages with investors and ecosystem partners are also built into the program structure.
ADVAYA focuses on high-priority circularity segments: collection and segregation, material recovery, recycling and reprocessing, waste-to-value, reuse and refill systems, alternative packaging, and traceability tech for circular operations. Startups must demonstrate relevance to identified demand hotspots in the plastic circularity landscape.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Go Premium to view.
Grant providers
Overview Pernod Ricard India Foundation (PRIF) is the Section-8 CSR vehicle of Pernod Ricard India, the Indian subsidiary of the global French spirits major Pernod Ricard. Established to deliver Pernod Ricard's commitment to corporate social responsibility in India, PRIF…
Learn moreBenefits & Funding
- Amount
- ₹8 Lakhs – ₹12 Lakhs
- Fund type
- Grant
- Equity
- Equity-free
- Repayment
- Non-repayable
What You Get
Non-dilutive grant of ₹8 lakh (early-stage) or ₹12 lakh (early-to-growth), disbursed in milestone-based tranches. Selected startups also receive residential incubation at the IIT Kanpur campus, access to SIIC infrastructure, mentorship from IIT faculty and industry experts, market access facilitation through ULBs and industry partners, and follow-on funding linkages with investors and ecosystem partners.
- Disbursement
- Milestone Based
- Funding source
- CSR funded
- Bootstrap friendly
- Yes
Timelines & Process
Selection Process
Applications are screened and evaluated by the SIIC IIT Kanpur program team. Shortlisted startups pitch before an expert jury committee for external evaluation. Final selection is followed by due diligence and startup onboarding, after which milestone-based incubation commences at the IIT Kanpur campus.
Application Process
- 1
Submit online application
Complete the SIIC application form covering Startup Information (company name, size, country/state/city, year of incorporation, business model, current stage, technologies, product brief), Leadership Team and Advisory Team profiles with resumes, three-year financials (FY 2022-23 to FY 2025-26) and funding history, Project Summary (pain points, solution, social impact, competitors, customers, market validation, IP), declaration acceptance, and upload the pitch deck.
You - 2
- 3
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- 5
How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 3
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 4
Submit on the official portal
Use the official application link and verify all details before final submission.
- 5
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Sources
Data on this page is compiled from official program and provider references.
