WIPM x TripleDart | The Big Buzz Theory: Marketing Quiz Night

What it is The Big Buzz Theory is a marketing quiz night hosted by Women in Product Marketing™ (WIPM) in partnership with TripleDart, a Bengaluru-based B2B SaaS growth marketing agency. It is a casual, high-energy evening built around buzzers, marketing trivia and friendly team competition - a deliberate break from the usual conference-and-panel format.

Who it's for The event is aimed at product marketers, demand generation and growth professionals, brand and content marketers, and anyone working in or around SaaS. The organisers explicitly note that no preparation or encyclopaedic marketing knowledge is required - curiosity and a competitive streak are enough. Attendees from adjacent functions who simply enjoy internet and brand culture will fit in comfortably.

What to expect

• A team-based quiz format with buzzers and a host running the rounds
• Questions spanning everyday consumer brands, iconic advertising campaigns, SaaS company stories, go-to-market moments and general industry trivia
• An informal, playful tone - the organisers describe it as "fun and unhinged"
• Time before and after the quiz to mingle over early evening snacks and drinks
• A room of marketers from across Bengaluru's SaaS and product ecosystem, making it as much a networking evening as a competition

Agenda highlights The session runs 5:30 PM to 7:30 PM IST on 19 September 2026 at the TripleDart office in Bengaluru. Teams form on arrival, the quiz runs through multiple buzzer rounds, and the evening closes with open networking over food and drinks. Seats are limited, so early registration is advisable.

About the organisers Women in Product Marketing™ is a community focused on product marketing professionals, with a particular emphasis on creating space and visibility for women in the discipline. TripleDart is a Bengaluru-headquartered B2B SaaS marketing agency known for working with software companies on growth, demand generation and go-to-market execution. Their collaboration reflects a broader pattern in the Indian SaaS ecosystem of community-led, low-formality gatherings that mix learning, networking and social time.

Why it matters For founders, marketers and product leaders in India's SaaS scene, events like this are a low-friction way to meet peers, swap GTM war stories and build the informal networks that often lead to hiring, partnerships and customer introductions. It is free to attend, but capacity is limited.