Startup Odisha Product Development and Marketing/Publicity Assistance Scheme

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Bhubaneswar · Odisha · India

Startup Odisha is the nodal agency for building the startup and innovation ecosystem in Odisha, operating under the MSME Department of the Government of Odisha. Established through the Odisha Startup Policy in 2016, it provides a single-window clearance mechanism for startup…

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क्या मैं यह ग्रांट जीत सकता/सकती हूँ — और क्यों?

आपके स्टार्टअप की प्रोफ़ाइल के आधार पर पांच-आयामी विश्लेषण — इस ग्रांट में आप कहाँ जीतते हैं और कहाँ पीछे रह जाते हैं, ताकि आवेदन करने से पहले आपको पता हो।

आवेदन प्रक्रिया

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Get Startup Odisha Recognition
Ensure your startup is recognized under the Startup Odisha Initiative.
आप
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आवेदन कैसे करें

ड्राफ़्ट से वितरण तक चार चरण — हर चरण में एक कार्रवाई।

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अपना आवेदन ड्राफ़्ट करें
ग्रांट ट्रैकर के अंदर फ़ॉर्म भरें — AI आपके पिछले उत्तरों का उपयोग करके हर उत्तर का ड्राफ़्ट बनाता है, ताकि आपको खाली पन्ने से शुरुआत न करनी पड़े।
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आधिकारिक पोर्टल पर जमा करें
आधिकारिक आवेदन लिंक का उपयोग करें और अंतिम रूप से जमा करने से पहले सभी विवरण सत्यापित करें।
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फ़ॉलो अप करें
जमा करने के 5–7 दिन बाद प्राप्ति की पुष्टि और समीक्षा समयरेखा के बारे में पूछने के लिए संपर्क करें।

अक्सर पूछे जाने वाले प्रश्न

What is the maximum grant amount I can receive?

The maximum grant amount is ₹15 lakh. However, if your startup's founder(s)/co-founder(s) are women, transgender, or belong to social categories like SC/ST/SEBC/PH and hold at least 50% equity in the startup, you can receive up to ₹16 lakh.

Who is eligible to apply for this scheme?

To be eligible, your entity must be recognized as a startup under the Startup Odisha Initiative. Additionally, you must meet one of the following criteria: either have received at least ₹25 lakh in equity financing from SEBI registered AIF Category 1 & 2 funds or Angel Networks; or have a sanction letter of funding/grant of at least ₹5 lakh from the Government of India or any State Government; or demonstrate a revenue run rate of ₹10 lakh per month over the last six months.

What can the grant money be used for?

The grant assistance is primarily for product development and marketing/publicity activities. This includes expenses related to refining your innovative product, conducting market research, developing branding strategies, advertising campaigns, and other promotional efforts aimed at successfully introducing your product to the market.

Is DPIIT recognition required for this scheme?

The scheme explicitly requires recognition as a startup entity under the Startup Odisha Initiative. While DPIIT recognition is often beneficial, the primary requirement for this scheme is the state-level Startup Odisha recognition.

How long does the application and approval process take?

After submitting your online application, the Nodal Agency reviews it within approximately 2 weeks. Following this, the Startup Secretariat collates applications, undertakes due diligence, and presents recommendations to the Task Force for final approval, typically within another 2 weeks. The entire process from application to approval generally aims for a quick turnaround, with disbursement following swiftly upon Task Force approval.

Are there any specific industries or sectors that this scheme focuses on?

The scheme is open to startups across all sectors, provided they are developing and marketing an 'innovative product.' There are no explicit restrictions on the industry, allowing for a broad range of technology and business model innovations to be supported.

The Startup Odisha Product Development and Marketing/Publicity Assistance Scheme is a strategic initiative by the Government of Odisha to foster innovation and support the commercialization efforts of startups within the state. This scheme aims to provide crucial financial backing to recognized startup entities that are focused on bringing innovative products to market. Recognizing the significant challenges associated with new product development, market entry, and brand building, Startup Odisha offers a substantial grant to help bridge the funding gap during these critical phases.

The primary objective is to accelerate the growth of Odisha's startup ecosystem by enabling promising ventures to successfully launch and scale their products. The assistance covers expenses related to product refinement, market research, branding, advertising, and other publicity initiatives essential for market penetration. By alleviating some of the financial burden, the scheme empowers startups to dedicate more resources to innovation and strategic market outreach, ultimately contributing to job creation and economic development within Odisha.

This scheme is designed to support startups that have demonstrated a certain level of traction, either through prior funding from recognized investors or established revenue streams, ensuring that the assistance is directed towards high-potential ventures ready for market impact. It serves as a testament to Odisha's commitment to nurturing a vibrant and dynamic entrepreneurial landscape.

The selection process for the Startup Odisha Product Development and Marketing/Publicity Assistance Scheme involves a structured multi-stage evaluation. Initially, the Nodal Agency conducts a preliminary review of all online applications within two weeks of submission. This review assesses the completeness of the application and adherence to the basic eligibility criteria. Subsequently, the Startup Secretariat collates all reviewed applications and undertakes comprehensive due diligence. This stage involves a deeper dive into the startup's financials, innovation quotient, market potential, and the founder's background. The Secretariat then prepares a detailed recommendation report for each applicant. Finally, the collated applications and recommendations are presented to a high-level Task Force for their final approval, ensuring a robust and impartial selection.

Startup Odisha Product Development and Marketing/Publicity Assistance Scheme

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क्या मैं यह ग्रांट जीत सकता/सकती हूँ — और क्यों?

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