Saturday, December 12, 2026 · 10:30 am – 1:30 pm
Price
Free
AI SEARCH LAB is a hands-on, practitioner-led session in Bengaluru focused on Generative Engine Optimisation (GEO) - the emerging discipline of making brands discoverable inside AI-powered search experiences such as ChatGPT, Perplexity, Google AI Overviews and other answer engines.
What it is A working lab rather than a lecture. Participants move from theory to execution within the session, decoding how AI search systems surface, rank and cite brands, and then applying those signals to their own marketing and content strategy.
Who it's for
What to expect
Format The session runs for approximately three hours in an interactive, small-group setting, with time allocated for discussion and hands-on exercises. Attendees are encouraged to bring real brand data, queries and content examples so the live troubleshooting segment is directly useful to them.
Why it matters Search behaviour is shifting from link lists to synthesised answers. Brands that understand how AI systems select, summarise and attribute content will hold a measurable advantage in discovery, while those relying purely on traditional SEO tactics risk losing visibility. GEO is quickly becoming a core marketing capability rather than a niche experiment.
Organiser The session is organised by Ditika, who convenes this practitioner community in Bengaluru for marketers working at the intersection of search, content and AI.
Details
Suited to anyone who wants a working understanding of AI search rather than a high-level overview, and who is willing to bring their own brand challenges into the room.
Price
Free