Thursday, October 29, 2026 · 5:30 am – 5:31 am
What it is Brand Wars 2.0 is an online inter-college business strategy competition organised by the Alpha Consulting Club at Lady Shri Ram College for Women (LSR), University of Delhi. It places student teams in the role of leading brands navigating a dynamic, competitive market environment, testing strategic thinking, analytical ability, decision-making and negotiation.
Who it's for Open to students from all colleges and universities, across any specialisation. Participation is in teams of 2–3 members; inter-college and inter-specialisation teams are permitted. Each participant may join only one team. All rounds are conducted online.
Format
Evaluation (final round, out of 100)
The Round 1 quiz serves only as an elimination round and does not contribute to final scores.
Rules Teams of 2–3 registered students must provide accurate details and meet eligibility criteria. Only registered members may contribute to submissions. Teams must meet deadlines and time limits, submit original work (plagiarism, impersonation or misrepresentation may lead to disqualification), avoid sharing quiz questions or confidential material, and refrain from manipulating scores or gaining unfair advantage. Organisers may make reasonable schedule changes with due communication; judges' decisions are final.
Key dates
Further instructions, quiz access details and final-round materials will be shared with registered participants via their registration contact details.