Name: Build Your Fest Stall: Brand It, Pitch It, Launch It
Start: 2026-09-25T11:30:00.000Z

Build Your Fest Stall: Brand It, Pitch It, Launch It is an online, AI-first brand-building challenge organised by the Indian Institute of Management (IIM), R. It is designed for students and early builders who want to turn a generic college fest stall into a memorable brand - and pitch it like a founder.

What it is Every college fest has stalls selling the same generic food, merchandise, or information. This challenge asks participants to pick one specific, non-generic product or service as the hero of their stall, build a full brand identity around it using advanced AI chat assistants, and then bring the physical stall to life visually using AI image generators.

Who it's for Individual participants - students, aspiring entrepreneurs, and product/brand enthusiasts - who want hands-on practice in problem framing, brand strategy, AI-assisted ideation, and live pitching. Team size is strictly 1, so every participant builds and pitches their own unique reimagination.

What to expect

Pre-Session Survey: A mandatory pre-survey form must be completed upon registering.
Select an Element: Pick one everyday city or campus challenge from the provided categories.
Ideate & Build: Use AI conversation tools to sharpen the problem statement and draft a comprehensive solution.
Visual Generation: Feed the AI-generated concept into an AI image generator to create an event concept poster.
60-Second Pitch: Present the idea and visual to the room in a live screen-shared pitch.
Live Audience Vote: The room votes on whether they would "Fund" or "Wouldn't Fund" the concept.
Final Submission: Submit the proposal, prompts, and visual output for review and national entry consideration.

Submission requirements

Final concept summary and problem-solution breakdown.
AI-generated concept poster/visual.
Prompts or workflow summary used during planning.
Verification of completed pre-survey and feedback form.

Rules & guidelines

Individual participation only.
AI-first creation: all brainstorming, concept development, and poster design must leverage AI-powered tools.
Originality: plagiarism or pre-existing commercial concepts lead to immediate disqualification.
Fair play: live sessions and room activity will be recorded for evaluation and audit.
Organiser and jury decisions are final.

Rewards & recognition

National Winner receives a Pixel smartphone; outstanding participants are eligible for the national level for a chance to win a Pixel.
Champion Certificate for the top-performing participant (Official Freshers' Planning Champion Certificate).
Official Certificate of Participation for all eligible participants who complete the required submissions and feedback process.

Event details

Mode: Online (meeting link shared via the official WhatsApp group).
Date: Friday, 25 September 2026.
Time: 5:00 PM IST.
Duration: 45-60 minutes.
Registration deadline: 24 September 2026.

All event updates, meeting links, announcements, submission forms, and instructions are shared through the official WhatsApp group.

Build Your Fest Stall: Brand It, Pitch It, Launch It

Build Your Fest Stall: Brand It, Pitch It, Launch It

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