D2C Online Merchandise Startup Challenge: iCEO 2026
This challenge, organised by Gogo Pogo, is designed for undergraduate students to learn entrepreneurship by building a direct-to-consumer (D2C) online merchandise store. Participants go through structured milestones — from reviewing management fundamentals to launching a real store, setting profit margins, and generating actual revenue.
Who Should Apply
Undergraduate business and management students (BBA, MBA, etc.) and students from any field (B.E., B.Tech, B.Com, B.A., etc.) who aim to pursue higher studies in business or a career in entrepreneurship.
Format & Timeline
The challenge runs from June 13 to July 20, 2026. Participants register for free, then progress through five milestones:
- Milestone 1: Review fundamental management concepts.
- Milestone 2: Strategize your store.
- Milestone 3: Build your store (choose a niche, select products from the Gogopogo Catalog, create designs, set profit margins, launch).
- Milestone 4: Implement at least one marketing tactic.
- Milestone 5: Achieve first revenue and unlock unlimited profit potential.
Prizes
- National Champion: ₹10,000 (top scoring team)
- Next 10 teams: ₹1,000 each
- Campus Topper: ₹1,000 (applicable when at least 10 participants from the same college complete Milestone 4)
- All teams completing Milestone 4 receive a participation certificate.
Eligibility
Open to undergraduate students in India. Teams of 1–2 members.
How to Apply
Register for free before June 20, 2026 via the official Unstop page.
