D2C Online Merchandise Startup Challenge: iCEO 2026
By Gogo Pogo
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Quick Answer
A free online challenge for undergraduate students to build and profit from a D2C merchandise startup — ₹12,000 prize pool.
- Funding amount
- Up to ₹12,000
- Funding type
- Competition
- Provider
- Gogo Pogo
- Application deadline
- Closed
- Location
- Open to startups registered in India
Results & next round
Applications for this round closed on 20 June 2026. The organiser has not published a selection list that we can verify yet.
Selections for this programme are announced by Gogo Pogo. Official links are listed under Sources below.
We update this page when results are published, and when the next round opens.
About this competition
D2C Online Merchandise Startup Challenge: iCEO 2026
This challenge, organised by Gogo Pogo, is designed for undergraduate students to learn entrepreneurship by building a direct-to-consumer (D2C) online merchandise store. Participants go through structured milestones — from reviewing management fundamentals to launching a real store, setting profit margins, and generating actual revenue.
Who Should Apply Undergraduate business and management students (BBA, MBA, etc.) and students from any field (B.E., B.Tech, B.Com, B.A., etc.) who aim to pursue higher studies in business or a career in entrepreneurship.
Format & Timeline The challenge runs from June 13 to July 20, 2026. Participants register for free, then progress through five milestones:
- Milestone 1: Review fundamental management concepts.
- Milestone 2: Strategize your store.
- Milestone 3: Build your store (choose a niche, select products from the Gogopogo Catalog, create designs, set profit margins, launch).
- Milestone 4: Implement at least one marketing tactic.
- Milestone 5: Achieve first revenue and unlock unlimited profit potential.
Prizes
- National Champion: ₹10,000 (top scoring team)
- Next 10 teams: ₹1,000 each
- Campus Topper: ₹1,000 (applicable when at least 10 participants from the same college complete Milestone 4)
- All teams completing Milestone 4 receive a participation certificate.
Eligibility Open to undergraduate students in India. Teams of 1–2 members.
How to Apply Register for free before June 20, 2026 via the official Unstop page.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Organizers
Organizer
Gogo Pogo
Prizes & Awards
- Amount
- Up to ₹12,000
What You Get
- National Champion: ₹10,000 cash prize.
- Next 10 teams: ₹1,000 cash prize each.
- Campus Topper: ₹1,000 cash prize (if criteria met).
- All teams completing Milestone 4 receive a participation certificate.
- Bootstrap friendly
- Yes
How to apply
Four steps from draft to disbursement — one action each.
- 1
Submit on the official portal
Use the official application link and verify all details before final submission.
- 2
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
