Capital Investment Subsidy for Establishment of Way Side Amenities Under Green Field or Franchise Model
By Tourism Department, Government of Madhya Pradesh
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Quick Answer
Madhya Pradesh Tourism Board subsidy of 15% on fixed capital investment, up to ₹50 lakh, for new wayside amenities in Madhya Pradesh.
- Funding amount
- ₹3.75L – ₹50L
- Funding type
- Subsidy
- Application deadline
- Rolling
- Location
- Madhya Pradesh
About this subsidy
Investors and entrepreneurs who set up wayside amenities in Madhya Pradesh under a Green Field (new construction) or Franchise Model can get a capital subsidy of 15% of approved fixed capital investment, up to ₹50,00,000. The Tourism Department, Government of Madhya Pradesh, runs the scheme to reduce the initial capital burden. Eligible amenities include restaurants, rest areas, fuel stations and other traveler-centric services.
The project needs a minimum capital expenditure of ₹25,00,000 approved by the department. It must be at a site identified by the department or approved by the Managing Director, M.P. Tourism Board, and follow the "Way Side Amenities Policy 2016". Apply within one year of commencement of operation. Units must operate continuously for at least three years from receiving the subsidy, with a proportional refund if operations stop early.
Eligibility
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Subsidy providers
Benefits & Funding
- Amount
- ₹3.75L – ₹50L
What You Get
The core benefit of this scheme is a capital subsidy designed to offset a portion of the fixed capital investment required to establish new wayside amenities. Beneficiaries are entitled to a subsidy amounting to 15% of their approved fixed capital investment, subject to a maximum ceiling of ₹50,00,000/-. This financial support is instrumental in enabling entrepreneurs to undertake projects that might otherwise be financially prohibitive. The subsidy is available for units established under either the Green Field (new construction) or Franchise Model, ensuring flexibility for various business approaches. While providing significant upfront support, the scheme also incorporates conditions to ensure the long-term viability and commitment of the projects. Units are required to operate continuously for at least three years from the date of receiving the subsidy, with a proportional refund mechanism in place if operations cease prematurely. This ensures that the public funds are utilized for sustainable infrastructure development, aligning with the state's vision for a robust tourism sector.
- Disbursement
- Lump Sum
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
The selection process for the Capital Investment Subsidy is straightforward and primarily focuses on verification and compliance. Once an applicant submits their capital subsidy application through the online portal, the Tourism Department/Board initiates a thorough review. This involves verifying all submitted documents against the scheme's eligibility criteria and the guidelines outlined in the "Way Side Amenities Policy 2016." The department ensures that the minimum capital expenditure has been met, the unit is established according to the approved model (Green Field or Franchise), and it is located at a department-identified or approved site. There are typically no competitive pitch rounds or jury evaluations; rather, it is an administrative process to confirm adherence to the prescribed norms and conditions. Upon successful verification and approval, the subsidy claim is processed, and the funds are disbursed to the eligible beneficiary, thereby completing the selection and award phase.
Application Process
- 1
Register on Invest Portal
Applicant visits the Madhya Pradesh Government's Invest Portal and initiates the registration process as a "Vendor / Investor", providing basic organizational and contact details.
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How to apply
Four steps from draft to disbursement — one action each.
- 1
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 2
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 3
Submit on the official portal
Use the official application link and verify all details before final submission.
- 4
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Program templates & documents
Files the program publishes for applicants — download these and apply in the prescribed format.
Frequently Asked Questions
What is the purpose of this scheme?
The scheme aims to improve travel infrastructure in Madhya Pradesh by encouraging private investment in standardized wayside amenities.
What is the maximum subsidy amount I can receive?
The maximum capital subsidy amount is ₹50,00,000/-.
What is the minimum investment required for my project?
Your project must have a minimum capital expenditure of ₹25,00,000/-.
What are the conditions for availing this subsidy?
The unit must be established and operationalized during the operative tenure of the Tourism Policy 2025 and operate continuously for at least three years from the date of availing the subsidy.
Is the subsidy repayable?
Yes, a portion of the subsidy must be refunded if the unit closes within three years of receiving the subsidy.
Sources
Data on this page is compiled from official program and provider references.
