Sales Rebate under 'Marketing And Publicity'
By Industries and Commerce Department, Government of Puducherry
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Quick Answer
Puducherry government scheme offering a 15% sales rebate, up to ₹15 lakh annually, to recognized Sales Emporia/Showrooms for promoting local handicrafts and MSME products.
- Funding amount
- Up to ₹15L
- Funding type
- Subsidy
- Application deadline
- Rolling
- Location
- Puducherry
- Registrations needed
- Udyam registration
About this subsidy
The scheme "Sales Rebate under Marketing And Publicity" was launched by the Department of Industries and Commerce, Union Territory of Puducherry. It is designed to invigorate the local economy by promoting the sale of products manufactured by Micro, Small, and Medium Enterprises (MSMEs) and the Cottage Sector within Puducherry. Specifically, the scheme targets existing and newly established Sales Emporia and Showrooms that are officially recognized by the UT of Puducherry for selling handicrafts and products from micro and small enterprises. By offering a direct financial incentive, the program aims to boost market access for local producers and foster a vibrant ecosystem for local craftsmanship and small-scale manufacturing. This initiative plays a crucial role in enhancing the visibility and sales volume of local products, thereby supporting sustainable growth and employment generation across the region.
Eligibility
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Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Subsidy providers
Benefits & Funding
- Amount
- Up to ₹15L
What You Get
The scheme offers a significant financial incentive in the form of a 15% rebate on sales. This rebate is specifically calculated on the sales generated from handicrafts and products manufactured by micro and small enterprises within Puducherry. The maximum rebate an eligible Sales Emporium or Showroom can receive is capped at ₹15,00,000 per annum. This financial support is intended to offset marketing and sales costs, encouraging more aggressive promotion and wider distribution of local products, ultimately benefiting both the emporia and the local MSME and handicraft sectors. The disbursement mode is a reimbursement, where the eligible entity claims the rebate after achieving the sales.
- Disbursement
- Reimbursement
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Application Process
- 1
Obtain Application Form
Download and print the prescribed application form from the official website.
You - 2
- 3
- 4
How to apply
Four steps from draft to disbursement — one action each.
- 1
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 2
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 3
Submit on the official portal
Use the official application link and verify all details before final submission.
- 4
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Program templates & documents
Files the program publishes for applicants — download these and apply in the prescribed format.
Frequently Asked Questions
What is the primary objective of this scheme?
The scheme aims to promote the sale of products manufactured by Micro/Small/Medium Enterprises (MSMEs) and the Cottage Sector in Puducherry by providing sales rebates to recognized sales emporia and showrooms.
Who is eligible to apply for the Sales Rebate?
Sales Emporia/Showrooms that are established and have their units in Puducherry, and are recognized by the UT of Puducherry for selling handicrafts and products from micro and small enterprises, are eligible.
What is the maximum rebate I can receive?
Eligible applicants can receive a sales rebate of 15% on their sales, subject to a maximum of ₹15,00,000 per annum.
Is there an online application process?
No, the application process is strictly offline. Applicants must download the form, complete it, and submit it in person at the District Industries Centre in Puducherry.
What kind of products are covered under this scheme?
The scheme specifically covers the sale of handicrafts and products manufactured by micro and small enterprises located within Puducherry.
How will I know my application has been received?
Upon submission at the District Industries Centre, a unique application number will be assigned to you, serving as an an acknowledgement and for all future references.
