The Big Brand Theory
By Indian Institute of Technology, Banaras Hindu University (IIT - BHU)
Check your eligibility
Sign up and we'll tell you whether your startup qualifies for this grant.
Quick Answer
An online case competition by IIT-BHU challenging students and professionals to design market entry and growth strategies for companies in India, with cash prizes up to ₹10,000.
- Funding amount
- Up to ₹10,000
- Funding type
- Competition
- Provider
- Indian Institute of Technology, Banaras Hindu University (IIT - BHU)
- Application deadline
- Closed
- Location
- Open to startups registered in India
Results & next round
Applications for this round closed on 12 May 2026. The organiser has not published a selection list that we can verify yet.
Selections for this programme are announced by Indian Institute of Technology, Banaras Hindu University (IIT - BHU). Official links are listed under Sources below.
We update this page when results are published, and when the next round opens.
About this competition
The Big Brand Theory is an online case competition organized by the Indian Institute of Technology, Banaras Hindu University (IIT-BHU). This challenge invites participants to step into the shoes of a large enterprise, tasked with designing a robust strategy for successful market entry and sustainable growth within the dynamic Indian market. It addresses the critical challenges companies face when expanding or establishing a large-scale business in India, pushing participants to reimagine and solve real-world strategic dilemmas.
Who Should Apply This competition is open to a wide range of participants, including undergraduate and postgraduate students, working professionals, and aspiring entrepreneurs. Teams of 1 to 4 members are permitted, and inter-college teams are encouraged, fostering diverse perspectives and collaborative problem-solving.
Tracks / Themes The core theme revolves around developing comprehensive business strategies for market entry, brand establishment, and sustained growth in the Indian context. Participants will choose one company from a provided list and craft a tactical plan for its successful setup and expansion.
Format & Timeline
The competition is conducted entirely online. Teams are required to submit their strategic proposals in PowerPoint format. Only one submission per team is allowed, following a specific naming convention: TeamName_Round no_TBBT. The event runs from April 12, 2026, to May 24, 2026, with the registration deadline on May 12, 2026.
Prizes A total cash prize pool of up to ₹10,000 is available for top performers. The winning team will receive up to ₹5,000, the first runners-up will be awarded up to ₹3,000, and the second runners-up will receive up to ₹2,000.
Eligibility Participants can form teams of 1 to 4 members. Inter-college teams are allowed, and individuals may only be part of one team. All eligibility decisions and final judgments rest with the organizing team, and their decisions will be final.
How to Apply Interested teams must register by the deadline of May 12, 2026. Further details and the application link can be found on the official Unstop competition page.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Organizers
Organizer
Indian Institute of Technology, Banaras Hindu University (IIT - BHU)
Prizes & Awards
- Amount
- Up to ₹10,000
What You Get
Top-performing teams share a total cash prize pool of up to ₹10,000. The winning team receives up to ₹5,000, the first runners-up up to ₹3,000, and the second runners-up up to ₹2,000. Prizes are cash awards for the best strategic proposals, with winners determined by the organizers' final judgment.
How to apply
Four steps from draft to disbursement — one action each.
- 1
Submit on the official portal
Use the official application link and verify all details before final submission.
- 2
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
