The Great Indian Reviews Challenge is India's first-ever consumer growth competition organised by Rivyou. Unlike typical case competitions, this challenge gives students a real budget to execute their ideas. Participating teams study how Indian consumers decide what to buy, design a growth strategy for Rivyou based on that understanding, and prove it with real users through their own referral codes.
Who Should Apply
Open to students across India who are interested in consumer behaviour, growth marketing, product strategy, and entrepreneurship. Teams can participate online.
Format & Timeline
The competition is fully online. Teams will research consumer decision-making, craft a growth strategy, and execute it using real referral codes. No hypothetical cases or fictional brands — real users, real budget, real impact.
Prizes
Total prize pool of ₹2,00,000. The winning team receives ₹50,000 cash prize plus an additional ₹1,00,000 budget to run their plan live alongside Rivyou's team. Additional cash awards for runners-up.
Eligibility
Open to Indian students. Team size not specified.
How to Apply
Register via the Unstop link provided.