The Vingo Campus Strategy Challenge '26

About the Competition

The Vingo Campus Strategy Challenge '26 is Vingo's flagship national case competition, inviting students from across India to solve real business challenges across strategy, product, growth, marketing, and consumer behaviour. Organised by Vingo, a community-first marketplace building the future of meaningful commerce, this competition offers participants an opportunity to work on business problems inspired by real decisions faced by one of India's fastest-growing consumer startups.

Unlike traditional case competitions, this isn't a hypothetical classroom exercise. Your recommendations will address real business challenges and have the potential to influence product decisions, growth initiatives, marketing campaigns, and community-building efforts at Vingo.

Who Should Apply

This competition is open to undergraduate, postgraduate, MBA, engineering, commerce, economics, design, law, and other students from recognised institutions across India. Cross-specialisation and cross-year teams are encouraged. All team members must belong to the same institution.

Tracks / Themes

Participants may choose one of three strategic challenge tracks:

• Track A — Access: How can Vingo make aspirational products—whether it's a first camera, musical instrument, gaming setup, premium gadget, or creative equipment—feel more accessible to students and young professionals?

• Track B — People: Every listing has a story. Design a feature, campaign, or experience that celebrates the people behind the products and builds stronger emotional connections within the Vingo community.

• Track C — Progress: Design a campus-first go-to-market strategy that makes Vingo the preferred marketplace for students looking to buy, sell, and discover opportunities within their own communities.

Format & Timeline

The competition is conducted entirely online across three rounds:

• Round 1 — The Next Step (6–8 August 2026): An online quiz assessing analytical thinking, business awareness, marketplace understanding, and strategic aptitude. Teams are expected to download and explore the Vingo app beforehand.

• Round 2 — The Next Move (9–16 August 2026): Qualified teams receive a detailed case brief and choose one of three tracks. Over 7 days, teams conduct primary research (minimum 15–20 interviews/surveys) and submit a 10–12 slide strategy deck (PDF) along with a mandatory LinkedIn thought leadership post.

• Round 3 — Finals (17–18 August 2026): Finalist teams present their recommendations to Vingo's founders and leadership team, followed by a live rapid-fire challenge.

Prizes

Total cash prize pool of ₹30,000, distributed across the Winner and Runner-up. Additional awards include:

• Winner: Cash prize + Internship interview opportunity with Vingo
• Runner-up: Cash prize + Internship interview opportunity with Vingo
• Best Research Award: Certificate + Vingo merchandise
• Best Product Thinking Award: Certificate + Vingo merchandise
• People's Choice Award – Best LinkedIn Thought Leadership: Certificate + Vingo merchandise
• Certificates for all finalists

Eligibility

Open to undergraduate, postgraduate, MBA, engineering, commerce, economics, design, law, and other students from recognised institutions across India. Teams of 2–3 members, all from the same institution. Cross-specialisation and cross-year teams are encouraged.

About the Organiser

Vingo is a community-first marketplace building the future of meaningful commerce. As a high-growth Indian consumer startup, Vingo focuses on creating a platform where people can buy, sell, and discover opportunities within their own communities. This case competition reflects Vingo's commitment to engaging with the next generation of problem solvers and building a talent pipeline from India's top institutions.

How to Apply

Registration closes on 5 August 2026. Apply via the official Unstop competition page linked above. All team members must register together, and all must belong to the same institution.