Aamar Dukan On Wheels
By Food, Civil Supplies and Consumer Affairs Department, Government of Assam
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Quick Answer
An Assam government scheme for educated unemployed youth to run mobile retail shops on E-rickshaws, delivering essential commodities to the doorstep at reasonable prices.
About this grant
Aamar Dukan On Wheels is an Assam government scheme for educated unemployed youth. It builds on the existing Aamar Dukan initiative. Operators deliver essential non-PDS items to customers' doors at below MRP, using E-rickshaws.
You can apply if you are a permanent resident of Assam, aged 18 or above, with at least an HSLC or equivalent qualification. Your name must be registered in the Employment Exchange.
Selected beneficiaries get financial aid to set up and start their unit. It is not repayable under normal conditions. If you do not follow the scheme's rules and directions, you must return it with interest.
You may keep a profit margin of Rs. 2.00 to Rs. 3.00 per Kg or per litre sold. The E-rickshaws carry GPS-enabled smartphones and Bluetooth billing printers for cashless transactions. Local authorities set your area of operation and direct which wholesalers or stockists you buy from. You also keep stock books and distribution registers.
Eligibility
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Grant providers
Benefits & Funding
- Fund type
- Grant
- Equity
- Equity-free
- Repayment
- Non-repayable
What You Get
- Financial aid is provided to selected beneficiaries for the setup and initial operation of their Aamar Dukan on Wheels unit. This aid is intended to be non-repayable under normal operational conditions, but beneficiaries are obligated to return the financial aid along with interest if they fail to comply with the scheme's rules and directions.
- Beneficiaries are granted permission to keep a profit margin of Rs. 2.00 to Rs. 3.00 per Kg./Per litre on the sale of commodities to consumers. This allows operators to generate sustainable income from their mobile retail businesses.
- Operational and Regulatory Support: The scheme provides comprehensive guidance and support, including designated areas of operation, sourcing of commodities from selected wholesalers/stockists as directed by local authorities, and guidelines for maintaining stock books and distribution registers. This structured support helps beneficiaries navigate the operational aspects of their business.
- Market Access: The program facilitates direct access to consumer markets by enabling doorstep delivery of essential commodities, helping beneficiaries establish a loyal customer base and ensuring the reach of their services.
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
Applications for the Aamar Dukan On Wheels scheme are reviewed and selected by a committee comprising Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils. The selection process is merit-based, with criteria focusing on the applicant's educational qualifications, any relevant prior experience that might benefit their business operations, and their overall financial condition. This comprehensive evaluation ensures that suitable and deserving unemployed youth are chosen to operate the mobile retail units.
Application Process
- 1
Invite Applications
Local authorities (Deputy Commissioners, Sub-Divisional Officers, etc.) will announce and invite applications from eligible unemployed youth.
Provider - 2
- 3
- 4
How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 3
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 4
Submit on the official portal
Use the official application link and verify all details before final submission.
- 5
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Program templates & documents
Files the program publishes for applicants — download these and apply in the prescribed format.
Frequently Asked Questions
What is the primary objective of the Aamar Dukan On Wheels scheme?
The scheme primarily aims to control the prices of essential commodities by cutting out middlemen, ensuring consumers receive their daily needs at reasonable prices at their doorstep. Additionally, it seeks to address unemployment by providing livelihood opportunities to educated unemployed youth.
Who is eligible to apply for this scheme?
Applicants must be educated unemployed youth, permanent residents of Assam, aged 18 years or above, registered with an Employment Exchange, and possess a minimum educational qualification of HSLC or its equivalent.
What kind of financial assistance and earnings can beneficiaries expect?
Beneficiaries receive financial aid for setting up their Aamar Dukan on Wheels unit. They are also entitled to a profit margin of Rs. 2.00 to Rs. 3.00 per Kg./Per litre on the sale of non-PDS commodities, providing a direct income stream from their operations.
What are the key operational requirements for beneficiaries?
Beneficiaries must strictly adhere to the schedule and area of operation specified by local authorities. They are required to display price boards, procure commodities from designated wholesalers/stockists, and diligently maintain stock books and distribution registers for inspection.
What happens if a beneficiary fails to comply with the scheme's directions?
Any lapse on the part of the beneficiary will be viewed seriously. This could lead to the cancellation of their operating license, initiation of legal action, and the requirement to return the financial aid received along with applicable interest to the authority.
How are applications processed and beneficiaries selected?
Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils are responsible for inviting applications. Selection is based on merit, with key criteria including the applicant's educational qualification, any relevant past experience in business or sales, and their financial condition.
