The Atal New India Challenge 2.0 is a flagship program of Atal Innovation Mission, NITI Aayog, designed to identify, select, support, and nurture technology-based innovations that address critical national and societal challenges. It aims to bridge the gap between prototypes and commercial products, supporting innovators in scaling their solutions. The program focuses on providing grant funding and ecosystem support to help startups navigate the challenges of market entry and growth.