Louis Stitch X IIT Delhi Design Case Competition

Next-Gen Footwear Challenge: A Design Challenge + Case Competition. This competition invites students to reimagine everyday footwear for the ambitious 22–35-year-old urban professional, blending timeless Italian refinement with modern street utility. It is not just a design brief — it is a complete case. Participants must define the inspiration, ideation, and story, develop a full go-to-market strategy, and integrate the Louis Stitch brand throughout. Who Should Apply This competition is open to all students from all colleges. Participation is individual only — team size is 1. Each participant may submit only one entry. All submitted work must be original and created specifically for this challenge. Design Brief Create an elevated everyday sneaker or athleisure shoe that moves seamlessly with the consumer — from work to weekend, commute to coffee, travel to social life — capturing a brand identity that is Premium, Contemporary, Versatile, Comfortable, Understated, and Confident. The tagline: "A shoe for the journey — not just the destination." Format & Timeline This is a two-round competition. Round 1 is an online submission where participants submit a single PPT deck via Unstop. The deck must present the full case: inspiration and ideation, the complete go-to-market strategy, and all design deliverables (3D renders, mood board, collection story, logo integration). Shortlisted finalists advance to Round 2, an offline presentation before a judging panel, where they walk judges through their mood board, design, and the story and strategy behind it. Venue, date, and time format for Round 2 will be shared with shortlisted finalists. What to Submit (Round 1 — all within one PPT) - 3D Footwear Design: high-res renders from 4 angles (lateral, medial, top-down, outsole/tread) with material callouts. - Inspiration Mood Board & Color Story - The Collection Story: a title plus a ≤250-word pitch on the emotional anchor and design philosophy. - Go-to-Market Strategy: channels, campaigns, and promotional plan. - Logo Integration (Compulsory): the Louis Stitch crest/wordmark must be visibly integrated into the design. Official brand assets are provided and may be used. Evaluation Criteria (100 points) - 3D Aesthetics & Silhouette Innovation: 40 - Concept Narrative & Selling Power (GTM Strategy): 40 - Brand Alignment & Logo Integration: 20 Prizes 1st Place: ₹15,000 | 2nd Place: ₹10,000 | 3rd Place: ₹5,000. Top 10 Finalists receive exciting Louis Stitch prizes, an internship opportunity, and a shot at a Pre-Placement Offer (PPO). Everyone else selected for Round 2 receives merchandise and gifts. Rules All design work, renders, and written content must be original; use of unlicensed stock assets, plagiarism, or previously published designs results in disqualification. AI tools are permitted for generating 3D renders; written content (story, GTM strategy) must reflect the participant's own thinking. Including the Louis Stitch logo is compulsory — entries without it may be penalized or disqualified. Any submission not addressing all five Core Submission Requirements may incur a points penalty. Late submissions will not be accepted. Participants retain ownership of their concepts, but by submitting, grant organizers and Louis Stitch rights to showcase and promote the work for competition purposes. Participants are responsible for ensuring no third-party IP infringement (other than the provided Louis Stitch identity). Contacting judges directly, publicly sharing submissions before results, or attempting to influence judging may lead to disqualification. The organizing committee's decisions on evaluation, shortlisting, and disqualification are final and binding; the committee reserves the right to amend rules, deadlines, or criteria, with changes communicated to all registered participants. About the Organiser IIT Delhi is one of India's premier engineering institutions, known for its rigorous academic programs and vibrant student community. Rendezvous'26 is IIT Delhi's annual cultural and technical festival, providing a platform for students to showcase their skills in various competitions. Louis Stitch is a contemporary footwear brand catering to working professionals, with a global retail presence. How to Apply Register and submit your entry via the Unstop platform before the deadline. Join the WhatsApp group for updates and refer to the official rulebook for detailed guidelines.