Basecamp x Next Generation Acquisitions with Google AI Search and YouTube

Event Overview

This exclusive, invite-only flagship session, hosted by Google in partnership with Basecamp, is designed for high-potential founders and growth leaders who want to master the new rules of digital acquisition in an AI-first world. The digital landscape is being fundamentally rewritten by generative AI, and the old playbooks for customer acquisition are no longer sufficient. This immersive masterclass, held at Google's Ananta office in Bangalore, focuses on architectural advantage rather than tactical marketing.

What to Expect

Attendees will gain deep, actionable insights into three critical areas:

• Own the "Answer" with Generative Engine Optimization (GEO): Learn how to navigate the tectonic shift from traditional search to AI-driven answer engines. Discover strategies to ensure your brand is not just found, but cited, trusted, and recommended as the default within AI models like Google's Gemini.
• Scale Your Vision with YouTube: Transform YouTube from a content destination into a full-funnel growth engine. Explore how to harness creator-led discovery to generate high-intent demand at scale, driving conversions and building a durable brand moat.
• Engineering Your Growth with Google's Ecosystem: Go behind the scenes of Google's tools and intelligence. Understand how to integrate planning, optimization, and AI-powered solutions into your startup's DNA from Day 1, enabling you to scale from scrappy startup to category leader with the efficiency of a global player.

Agenda

• 09:30 AM - 09:45 AM: Welcome & Introductions – Opening remarks and context setting for the Basecamp cohort.
• 09:45 AM - 10:45 AM: AI in the Search Era – Navigating the shift to an AI-driven ecosystem, AI Overviews, and content strategies.
• 10:45 AM - 11:45 AM: Building Content for YouTube – An organic blueprint for scaling search relevance, driving conversion, and building a brand moat.
• 11:45 AM - 12:15 PM: Partnering with the Right Creators – Strategies for collaboration and leveraging creator-led discovery.
• 12:15 PM - 12:30 PM: Q&A & Closing – Open floor for founder questions and wrap-up before lunch.

Speakers

• Shalini Puchalapalli – Managing Director, Google Customer Solutions, India
• Anand Iyer – India Lead, Agency and PE/VC Growth Partnerships
• Sahil Chopra – Senior Manager, PE/VC Growth Partnerships
• Yash Rajgarhia – Senior Manager, PE/VC Growth Partnerships

Who Should Attend

This session is curated for founders, growth teams, and operators across a broad spectrum of high-potential startups, including:

• Consumer Tech & Brands (including challenger brands)
• B2B SaaS, Enterprise AI, FinTech, and similar verticals

Ideal attendees are those looking to leverage advanced search intelligence and YouTube to scale relevance, drive conversions, and build a lasting brand moat. This is not a lecture on marketing tactics; it is a masterclass in architectural advantage for builders who refuse to settle for incremental gains.

Organiser Context

Basecamp is a flagship accelerator and growth program for Indian startups, known for its high-impact, curated sessions with global technology leaders. This session is part of the inaugural Basecamp cohort, offering an intimate, high-signal experience at Google's Bangalore office. The event is hosted by Yash Rajgarhia, Senior Manager, PE/VC Growth Partnerships at Google, who brings deep expertise in helping startups scale through Google's ecosystem.