Free Digital Marketing & AI Workshop – Bengaluru is a hands-on, in-person training session hosted at the NIDM campus in BTM Layout, Bengaluru. It is designed for students, job seekers, working professionals, business owners, and anyone looking to build practical, job-ready skills in modern digital marketing and AI-assisted content creation.
What it is
- A free, instructor-led workshop covering the core pillars of digital marketing alongside the AI tools now reshaping the field.
- Delivered in a practical, demonstration-driven format rather than pure theory, so attendees leave with usable techniques.
Who it's for
- Aspiring digital marketers and fresh graduates exploring a career in the field.
- Small business owners and entrepreneurs who want to run their own campaigns without hiring an agency.
- Marketing professionals looking to upskill into AI-assisted workflows.
- Freelancers and content creators seeking to grow reach and conversions.
What to expect / agenda highlights
- Digital Marketing fundamentals – how modern funnels, channels, and customer journeys fit together.
- SEO – keyword research, on-page optimisation, and the basics of ranking content.
- Social Media Marketing – organic growth tactics and platform-specific content strategy.
- Google Ads – campaign structure, targeting, and budget basics for paid search.
- AI tools – practical use of generative AI for copywriting, creatives, and campaign ideation.
- Live demonstrations and guided practice, with scope for questions and discussion.
About the organiser
NIDM (National Institute of Digital Marketing) is a Bengaluru-based digital marketing training institute that runs regular certification programmes and free introductory workshops. Its BTM Layout centre is a well-known training hub in the city, and these free sessions typically serve as an entry point to its longer certification tracks.
Format and logistics
- Date: 10 October 2026, 11:30 AM IST.
- Duration: approximately two hours.
- Venue: NIDM, BTM Layout, Bengaluru, Karnataka.
- Entry: Free, but seats are limited and advance registration through the ticketing link is required.
Why attend
For founders and small-business operators in Bengaluru, this is a low-cost way to understand how SEO, paid ads, social media, and AI tooling can be combined into a working acquisition strategy. For professionals, it offers a quick, practical orientation to skills that are in steady demand across Indian startups and agencies.