J&K Tourism ICT Equipment Assistance
By Industries & Commerce Department, Government of Jammu & Kashmir
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Quick Answer
One-time assistance of 25% of the cost of ICT equipment or content creation, or Rs 2 lac — whichever is less — under the J&K Tourism Policy 2020.
- Funding amount
- Up to ₹2L
- Funding type
- Subsidy
- Application deadline
- Rolling
- Location
- Jammu and Kashmir
About this subsidy
The Jammu & Kashmir Tourism Policy – 2020 offers the tourism sector a one-time assistance of up to 25% of the cost of procuring the equipment or of content creation, or Rs 2 lac, whichever is less.
This is the equipment-and-content half of the policy's ICT incentive: it helps a tourism business fund the digital kit and the marketing content it needs to sell itself online — booking systems, cameras, display and AV equipment, or professionally produced destination content.
Because the assistance is explicitly one time, it is claimed once against the procurement rather than annually. Spend above Rs 8 lac gains nothing extra, since 25% of that already hits the Rs 2 lac ceiling.
Eligibility
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Subsidy providers
Provider
Industries & Commerce Department, Government of Jammu & KashmirJammu · Jammu and Kashmir · India
The Industries & Commerce Department of the Government of Jammu & Kashmir is the Union Territory's department for industrial and commercial development. Its online front door is the J&K Single Window portal, where a business registers once, applies for departmental approvals and…
Learn moreBenefits & Funding
- Amount
- Up to ₹2L
What You Get
A one time assistance of up to 25% of the cost of procuring ICT equipment or of content creation, or Rs 2 lac, whichever is less. It covers the digital equipment and marketing content a tourism business needs to reach travellers online. Because the cap is the lower of the two figures, spend beyond Rs 8 lac adds nothing further — 25% of that already reaches the Rs 2 lac ceiling. It is claimed once, through the J&K Single Window process.
- Disbursement
- Reimbursement
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
The policy does not describe a competitive selection. The department verifies the procurement or content creation cost and releases the lower of 25% of that cost or Rs 2 lac as a one-time assistance.
Application Process
- 1
Procure equipment or create content
The tourism unit buys the ICT equipment or commissions the content creation.
You - 2
- 3
- 4
How to apply
Four steps from draft to disbursement — one action each.
- 1
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 2
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 3
Submit on the official portal
Use the official application link and verify all details before final submission.
- 4
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Frequently Asked Questions
How much assistance do I get?
Up to 25% of the cost of procuring the equipment or of content creation, or Rs 2 lac, whichever is less.
Can I claim it more than once?
No — the policy describes it as a one time assistance.
What costs qualify?
The cost of procuring the ICT equipment or of content creation.
At what spend do I hit the cap?
At a cost of Rs 8 lac, since 25% of that equals the Rs 2 lac ceiling. Spending more does not increase the assistance.
Who can claim it?
The tourism sector, under the ICT incentive of the J&K Tourism Policy 2020.
Is this the same as the per-event ICT incentive?
No — the per-event incentive is a separate, companion benefit in the same clause.
Sources
Data on this page is compiled from official program and provider references.
