It specifically targets ventures that have developed an innovative Minimum Viable Product (MVP), service, business process, or business model and are poised for commercialization. The program's core objective is to empower these startups to scale their operations effectively, broaden their market presence, and fortify their foundational business models. PABI, established in March 2019 under the aegis of Punjab Agricultural University (PAU) in Ludhiana, operates as a vital node within the Rashtriya Krishi Vikas Yojana – Remunerative Approaches for Agriculture and Allied Sector Rejuvenation (RKVY-RAFTAAR) scheme. This pivotal Central Government of India initiative, managed by the Department of Agriculture, Cooperation & Farmer Welfare, is designed to propel innovation and entrepreneurship in the agricultural sector. PABI has a demonstrated history of impact, having trained over 250 startups, successfully facilitated funding for 92 ventures, and disbursed more than ₹11.5 Cr in support, underscoring its commitment to nurturing agri-entrepreneurship. The financial component of the UDAAN Programme offers substantial backing through a non-dilutive grant-in-aid, providing up to ₹25 lakh. This critical funding mechanism ensures that participating startups receive essential capital without having to cede equity, preserving their ownership and control. The disbursement process is strategically milestone-based, with funds released in planned tranches that align with the completion of structured workshops and various facilitation milestones. This approach ensures that financial support is both strategic and phased, directly correlating with the startup's progress and achievement of predefined objectives. Beyond monetary assistance, the program delivers comprehensive non-monetary support. This encompasses an intensive two-month structured workshop, designed to impart targeted training and crucial skill development. Participants gain invaluable guidance and insights through mentorship from a network of seasoned domain experts. Furthermore, UDAAN facilitates strategic market and industry linkages, creates vital investor connect opportunities, and significantly enhances startup visibility through expertly curated events and an expansive professional network. The program also provides end-to-end commercialization support, guiding startups through every phase from product development to successful market entry.
