PMFME Branding & Marketing Support
By Ministry of Food Processing Industries (MoFPI)
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Quick Answer
PMFME covers 50% of branding and marketing expenditure for FPO, SHG, cooperative and SPV groups selling ODOP products.
- Funding amount
- Varies
- Funding type
- Subsidy
- Application deadline
- Rolling
- Location
- Open to startups registered in India
About this subsidy
Clause 7.3 of the PMFME Scheme guidelines provides branding and marketing support limited to 50% of the total expenditure, with the maximum limit of grant in such cases being as prescribed.
It is aimed at groups of FPOs, SHGs and cooperatives, or an SPV of micro food processing enterprises, marketing One District One Product (ODOP) products. Typical eligible spend covers developing a common brand, packaging design, labelling, and the marketing push behind a district's signature product — the part of going to market that a single micro unit can rarely fund alone.
Eligibility
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Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Subsidy providers
The Ministry of Food Processing Industries (MoFPI) is a Government of India ministry based at Panchasheel Bhavan, August Kranti Marg, New Delhi. It runs and funds schemes for the food-processing sector: subsidies and grants for micro units and producer groups, a…
Learn moreBenefits & Funding
What You Get
Half of what your group spends on branding and marketing its ODOP products is borne by the scheme, with the maximum grant as prescribed. In practice this funds the things a common brand needs to exist at all — brand identity, packaging and labelling, and the campaign to put a district's signature food product in front of buyers. Support is at group level, so the cost of a shared brand is split between the members and the scheme rather than sitting on one micro unit.
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
The state nodal agency appraises the group's branding and marketing proposal against the ODOP product and the prescribed grant ceiling, then sanctions 50% cost sharing.
Application Process
- 1
Apply as a group or SPV
A group of FPOs, SHGs, cooperatives or an SPV of micro food units brings the proposal.
You - 2
- 3
- 4
How to apply
Four steps from draft to disbursement — one action each.
- 1
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 2
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 3
Submit on the official portal
Use the official application link and verify all details before final submission.
- 4
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Frequently Asked Questions
What share of the cost is supported?
Support is limited to 50% of the total expenditure.
Is there a maximum?
Yes — the maximum limit of grant in such cases would be as prescribed under the scheme.
Which products qualify?
ODOP (One District One Product) products of the group or SPV.
Who can apply?
Groups of FPOs, SHGs or cooperatives, or SPVs of micro food processing enterprises.
Can an individual micro unit apply?
This component is framed for groups and SPVs marketing ODOP products, not for a standalone individual unit.
What kind of spend is covered?
Branding and marketing expenditure for the group's ODOP products, on a 50% cost-sharing basis.
Sources
Data on this page is compiled from official program and provider references.
