The Big Brand Theory is an online case competition organized by the Indian Institute of Technology, Banaras Hindu University (IIT-BHU). This challenge invites participants to step into the shoes of a large enterprise, tasked with designing a robust strategy for successful market entry and sustainable growth within the dynamic Indian market. It addresses the critical challenges companies face when expanding or establishing a large-scale business in India, pushing participants to reimagine and solve real-world strategic dilemmas.
Who Should Apply
This competition is open to a wide range of participants, including undergraduate and postgraduate students, working professionals, and aspiring entrepreneurs. Teams of 1 to 4 members are permitted, and inter-college teams are encouraged, fostering diverse perspectives and collaborative problem-solving.
Tracks / Themes
The core theme revolves around developing comprehensive business strategies for market entry, brand establishment, and sustained growth in the Indian context. Participants will choose one company from a provided list and craft a tactical plan for its successful setup and expansion.
Format & Timeline
The competition is conducted entirely online. Teams are required to submit their strategic proposals in PowerPoint format. Only one submission per team is allowed, following a specific naming convention: TeamName_Round no_TBBT. The event runs from April 12, 2026, to May 24, 2026, with the registration deadline on May 12, 2026.
Prizes
A total cash prize pool of up to ₹10,000 is available for top performers. The winning team will receive up to ₹5,000, the first runners-up will be awarded up to ₹3,000, and the second runners-up will receive up to ₹2,000.
Eligibility
Participants can form teams of 1 to 4 members. Inter-college teams are allowed, and individuals may only be part of one team. All eligibility decisions and final judgments rest with the organizing team, and their decisions will be final.
How to Apply
Interested teams must register by the deadline of May 12, 2026. Further details and the application link can be found on the official Unstop competition page.
